Sales and Marketing

This book is a collection of new and advanced
research done by experienced marketing
scholars on various topics related to digital and
social media marketing. It explores the practices
and research related to these areas and
discusses their impact on emerging markets.
The book is updated with the latest sales
management research and trends, covering
topics like digital transformation, sales communication, and social media
marketing. It is an excellent resource for managers, marketers, researchers,
scholars, practitioners, academicians, and instructors who want to learn
more about these subjects.