The political enunciation of Cambiemos, the case of María Eugenia Vidal

In 2015, a new political identity came to power in Argentina, which meant profound political and social transformations. The uniqueness of this year's elections has to do with the access to power of a new right wing that emerged outside the traditional parties (Peronism/radicalism) and ideological cleavages (left/right), without alliance with dictatorial governments and with great popular support. In this framework, it is postulated that the symbolic plane is a constitutive part of all social phenomena and can be understood as a privileged way of access to its study. By means of discourse analysis, and from a socio-semiotic perspective that deals with the symbolic structuring of social phenomena, the Cambiemos coalition is analyzed. In the purpose of understanding this historical novelty, the electoral context of 2015 is presented as a key moment. Thus, our topic is the configuration of the new figures of enunciation that emerge in the current political discursivity, paying attention to the operations through which the figure of María Eugenia Vidal is constructed as the legitimate enunciator of Cambiemos.