The strategic value of human management and corporate culture

This study describes the value perception of current and potential clients on Human Management and Corporate Culture Consulting services. Using the case study technique, 14 companies were interviewed and a reflection was reached on the strategic value of human management and the reconfiguration to which it is called, following the emergence of new generations of workers, such as the Millennials. The responses of the companies interviewed reveal how the behaviour of this new generation affects the functioning and competitiveness of companies. Hence the opportunity to strengthen the structuring of the corporate human and cultural component.