Ultimate Survival Guide for Business in Japan (Couverture Souple)

This book is targeted at business executives of companies:
¿ approaching the Japanese Market,
¿ reviewing their options in terms of Japan Entry Strategy,
¿ already exporting to Japan (Indirect Sales) or,
¿ already established and doing business in Japan (Direct Sales).
In this book, we show:
¿ That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
¿ That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
¿ How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
¿ Which Entry Strategies are available to foreign companies to choose from and guidelines for selection