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Unpacking IKEA

- Swedish Design for the Purchasing Masses

enthalten in CRESC-Reihe

Über Unpacking IKEA

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never `just a store¿ for its customers, why it is described in terms of a cultural package; as `everyday¿ and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780815393955
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 174
  • Veröffentlicht:
  • 23. November 2017
  • Abmessungen:
  • 234x155x10 mm.
  • Gewicht:
  • 282 g.
  Versandkostenfrei
  Versandfertig in 3-4 Wochen.

Beschreibung von Unpacking IKEA

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never `just a store¿ for its customers, why it is described in terms of a cultural package; as `everyday¿ and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

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