Views on social actions in the digital environment

This work brings together a discussion involving a series of issues ranging from racism to concepts of social responsibility, involved in the digital universe as well as social networks, in a way that presents exhibitionist content from figures considered opinion leaders within media culture. A theoretical case study was carried out to answer the question that conceived this work as a whole, where we sought to understand what people in society think about movements backed by social actions, more precisely a case study of the "we are all monkeys" campaign, which mobilised social networks in 2014 against racism in football.