Viscometric Flows of Non-Newtonian Fluids

. . . . . . . . . . . Plan and Scope of this Monograph . . . . . . . . . . . . . . . . . . . . The Dynamical Equations . . . . . . . . . . . The Principle of Material Objectivity . . . . . . The Definition of an Incompressible Simple Fluid . Static Behavior of Simple Fluids . . . . . . . . The Viscometric Functions . . . Kinematical Description .