Taschenbuch
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Über Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

Sprache:
Englisch

ISBN:
9780815382508

Verlag:
Taylor & Francis Inc

Einband:
Taschenbuch

Seitenzahl:
548

Veröffentlicht:
1. Mai 2019

Ausgabe:
2

Abmessungen:
147x224x31 mm.

Gewicht:
804 g.

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Beschreibung von Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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