Name: Analytic Activism
Price: 42.00 EUR
Availability: InStock
Author: David (Assistant Professor of Media and Public Affairs Karpf
ISBN: 9780190266134

Analytic Activism von David (Assistant Professor of Media and Public Affairs Karpf

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Über Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

Sprache:
Englisch

ISBN:
9780190266134

Verlag:
Oxford University Press Inc

Einband:
Taschenbuch

Seitenzahl:
224

Veröffentlicht:
12. Januar 2017

Abmessungen:
235x157x14 mm.

Gewicht:
326 g.

42,00 € inkl. MwSt.
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Über David (Assistant Professor of Media and Public Affairs Karpf

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Beschreibung von Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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