Bücher von Jay Conrad Levinson

"Guerrilla Marketing Job Escape Plan" lists ten key battles that every would-be entrepreneur needs to win in order to go out on their own, and how to win them decisively. Unlike any other start-up guide, this book focuses like a laser on the mindsets, decisions, and relationships that any entrepreneur needs in place before making the leap. It includes inspiration and case studies from 152 other entrepreneurs who have made the leap, along with a password to an exclusive area where readers can go for additional support and resources.

"Guerrilla Marketing for a Bulletproof Career" is the most honest, practical, and hard-hitting guide ever written for people who want to "bullet-proof" their career and succeed in perpetually uncertain times. It provides a road map to advance one's career without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, or technological disruptions. Readers of this book will never again have to worry about financial peace of mind or job security, because they will have a new set of strategies for success in a new and continually evolving economy. This applies equally to business owners--who need to plan for extreme volatility in the market and to recognize that their career is likely to extend beyond owning a single company--and to employees, who can be laid off at any time.

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.

A Blueprint For Success Without Stress, Now and In The Future. The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.

This workbook by the father of the Worldwide Guerrilla Marketing Revolution contains various workshop activities and projects that will propel business success.

The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas. Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success. As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.

Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.

This range of practical, low-cost, and no-cost marketing techniques will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.

A BLUEPRINT FOR SUCCESS WITHOUT STRESS, NOW AND IN THE FUTURE. The face of entrepreneurial business has changed drastically in recent years, and the 21st century promises to bring the most dramatic alterations to the business paradigm to date, calling for an overall revision of the structures and attitudes with which guerrillas set up shop. By following The Way of the Guerrilla, new and seasoned entrepreneurs alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the century to come. In this invaluable guide to your future business success, best-selling author and guru of the guerrilla lifestyle Jay Conrad Levinson will help you: ?Prepare a focused mission statement ?Hire responsible employees ?Delegate effectively ?Respond to technological advances ?Maintain business flexibility ?Find more time for yourself ?Improve your community ?Sustain passion for your work

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum

"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.