Bücher der Reihe Business Analytics

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

The ability to produce renewable hydrogen is linked to the renewable energy production capacity, which is itself conditioned by the underpinning renewable energy policies. The review is complemented by interviews of renewable energy policy experts, renewable energy project developers and potential renewable hydrogen off-takers.