Bücher der Reihe International Series in Social Psychology

Taking the soap opera as a case study this book explores the way people engage with television. This new edition takes into account recent research work, theoretical developments and looks forward to the development of audience research.

Presents a comprehensive account of the role of personal relationships in people's lives. Highlighting areas of special significance and research interest at different major life-stages, this title examines how close relationships develop over time and influence individual adjustment.

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.