Bücher der Reihe Routledge Communication Series

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education.

The book explores the juncture between two broad movements that hope to improve education: educational technology and media education. An analysis of these movements develops a vision of teaching and learning that is critical, inquiry-based and suitable for life in a mobile, global, democracy.

This volume offers a guide to the future of agenda-setting for those already reasonably well-versed in the research of the last 25 years. The theoretical essays build on research in Shaw and McComb's "Public Opinion Quarterly" (1972), concerning the effects of various media and political agendas.

This volume offers a social scientific look at humour's role in medical transactions, including excerpts of conversations between patients and caregivers. A close-up look at three medical case studies shows how humour is used to help a physical therapy patient overcome fear and queasiness.

Discusses the choice between culture and anarchy, and the role the international media play in the coaxing us to one or the other. Olson's argument details the primary thesis, examines the magnitude of the United States' media success, and gives examples of how that strategy has been deployed.

Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

The Moral Media is designed to provide readers with preliminary answers to questions about ethical thinking in a professional environment. It serves as a beginning on which other scholars can build.

The purpose of Methods of Historical Analysis in Electronic Media is to provide a foundation for historical research in electronic media by addressing the literature and the methods as applied to electronic media.

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. It includes case studies from private and public institutions with varied approaches to communication education.

Explores the role of communication in framing and contributing to issues of social justice. This work investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It is useful for undergraduate and graduate courses in communication, journalism, and more.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

A comprehensive volume of research and applications in communication and disability study. This text explores how disability is socially constructed, conceptualized and enacted through communicative processes.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Discussing ethical concerns as they emerge in areas of the communication process, this book aims to cover the entire scope of the genre to include interpersonal, intercultural, organizational, small groups, and public speaking.

Offers various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion - programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, adherence, disease management, healthy lifestyle, and more.

This text focuses on developments in theoretical approaches to verbal and non-verbal message production. The processes underlying the production of these behaviours are so complex as to defy a single unifying explanation. As such, the book amalgamates disparate treatments to provide an overview.

Feminists first voiced their outrage about discrimination against women in the health care system in the United States in the 1960s. This study asserts that there is still a lack of understanding, information and adequate diagnoses and treatment, and provides strategies for improvement.

This work presents a "process model" which seeks to define what public opinion is and how it can best be studied. This model then acts as a framework into which the findings of empirical research can be integrated, with psychological, political, and sociological aspects given equal significance.

This volume in the Applied Communication Series explores communication in black, white and biracial families. Topics covered include African-American child rearing, parent-child communication about racial derogation, and the influences of parents and peers on adolescents' self esteem.

Covering the field of language and communication, this text includes topics such as: the nature of language; modern linguistics; language and cognition; meaning; pragmatics and discourse; discourse and global organization; and sociolinguistics and communication.

This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available.

This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout.

Provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. This resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in various areas of the curriculum, and measuring those outcomes.

This volume brings together scholars from law and communication to discuss the theoretical and methodological approaches used in studying the First Amendment and general communication law issues. For scholars and students in mass communication and law.

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.