Bücher der Reihe Routledge Communication Series

The book explores the juncture between two broad movements that hope to improve education: educational technology and media education. An analysis of these movements develops a vision of teaching and learning that is critical, inquiry-based and suitable for life in a mobile, global, democracy.

This volume offers a guide to the future of agenda-setting for those already reasonably well-versed in the research of the last 25 years. The theoretical essays build on research in Shaw and McComb's "Public Opinion Quarterly" (1972), concerning the effects of various media and political agendas.

This volume offers a social scientific look at humour's role in medical transactions, including excerpts of conversations between patients and caregivers. A close-up look at three medical case studies shows how humour is used to help a physical therapy patient overcome fear and queasiness.

Discusses the choice between culture and anarchy, and the role the international media play in the coaxing us to one or the other. Olson's argument details the primary thesis, examines the magnitude of the United States' media success, and gives examples of how that strategy has been deployed.

Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

The Moral Media is designed to provide readers with preliminary answers to questions about ethical thinking in a professional environment. It serves as a beginning on which other scholars can build.

The purpose of Methods of Historical Analysis in Electronic Media is to provide a foundation for historical research in electronic media by addressing the literature and the methods as applied to electronic media.

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. It includes case studies from private and public institutions with varied approaches to communication education.

Explores the role of communication in framing and contributing to issues of social justice. This work investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It is useful for undergraduate and graduate courses in communication, journalism, and more.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

Each chapter in this book focuses on one or more performances that clinical practitioners must achieve with some regularity. It explores ways - communication and literary theory, ethnography, and discourse analysis - to express what practitioners do in clinics and hospitals.

A comprehensive volume of research and applications in communication and disability study. This text explores how disability is socially constructed, conceptualized and enacted through communicative processes.

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behaviour - social scientific, psychodynamic and clinical practice.

This work examines the various assessments considering the experience of television in presidential elections, reviewing what is learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, and the political process, generally.

Designed as a handbook, this text aims to provide media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical information to tackle assessment battles on their campuses.

This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient interaction. The text provides an explanation of how communication shapes individual perceptions of health, government and policy concerning health care.

The central thesis of this book is that the communication process is consequential for people's lives in ways that cannot be explained by antecedent theory.

This volume presents a report of the Tampa Conference on Applied Communication. It focuses on how, in the 21st century, the field of communication will respond to the challenge of becoming a discipline which makes a substantial contribution to the well-being of society.

This text presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerging information and communication technologies and health care objectives.