Bücher der Reihe Springer Proceedings in Business and Economics

This volume covers the proceedings of the ZAFIN Finance and Sustainability conference, organized by the Wroclaw University of Economics in cooperation with the Corvinus University of Budapest and the University of Economics in Prague.

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

This volume features a selection of contributions presented at the 2019 Wroclaw Conference in Finance, covering a wide range of topics in finance and financial economics, e.g.

This proceedings book presents selected papers from the 10th international conference on the "Economies of the Balkan and Eastern European Countries in the Changing World" (EBEEC), held in Warsaw, Poland, in May 2018. In addition to discussing the latest research, it includes papers adopting a wide variety of theoretical approaches and empirical methodologies and covering a number of key areas, such as international economics, economic growth, finance and banking, insurance, healthcare, agriculture, labor and energy markets, innovation, management and marketing. In addition, the authors discuss policy instruments and best practices for the region. This book appeals to scholars and students in fields of economics and finance as well as practitioners interested in the development of the region.

Featuring contributions from the 3rd International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for discussing current issues and trends in the banking and financial sectors, especially in light of the global economic challenges triggered by financial institutions.

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business analytics is emerging at the intersection of the fields of mathematics, statistics, operations research, information systems, computer science and engineering. Data science and business analytics is an interdisciplinary field about processes and systems to extract knowledge or insights from data. Data science and business analytics employ techniques and theories drawn from many fields including signal processing, probability models, machine learning, statistical learning, data mining, database, data engineering, pattern recognition, visualization, descriptive analytics, predictive analytics, prescriptive analytics, uncertainty modeling, big data, data warehousing, data compression, computer programming, business intelligence, computational intelligence, and high performance computing among others. The volume contains 55 contributions from diverse areas of Data Science and Business Analytics, which has been categorized into five sections, namely: i) Marketing and Supply Chain Analytics; ii) Logistics and Operations Analytics; iii) Financial Analytics. iv) Predictive Modeling and Data Analytics; v) Communications and Information Systems Analytics. The readers shall not only receive the theoretical knowledge about this upcoming area but also cutting edge applications of this domains.

This volume offers a collection of studies on problem of organization's efficiency, criteria for evaluating the efficiency, tools and methods for measuring the efficiency. The book collects selected papers presented at the 7th International Conference "Efficiency as a Source of the Wealth of Nations", held in Wroclaw, Poland, in May 2017.

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

This book presents new concepts as well as practical applications and experiences in the field of information technology for environmental engineering. The book has three main focus areas: firstly, it shows how information technologies can be employed to support natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Secondly, it demonstrates the application of computing in the everyday practices of environmental engineers, natural scientists, economists and social scientists. And thirdly, it demonstrates how the complexity of natural phenomena can be approached using interdisciplinary methods, where computer science offers the infrastructure needed for environmental data collection and management, scientific simulations, decision support documentation and reporting.The book collects selected papers presented at the 7th International Symposium on Environmental Engineering, held in Port Elizabeth, South Africa in July 2015. It discusses recent success stories in eco-informatics, promising ideas and new challenges from the interdisciplinary viewpoints of computer scientists, environmental engineers, economists and social scientists, demonstrating new paradigms for problem-solving and decision-making.

This proceedings volume examines the state-of-the art of productivity and efficiency analysis and adds to the existing research by bringing together a selection of the best papers from the 8th North American Productivity Workshop (NAPW).

This book offers a collection of studies on various organizations' efficiency, criteria for evaluating efficiency, together with tools and methods for measuring efficiency. The contributions also identify a broad spectrum of conditions for achieving efficiency in various types of organizations and systems (e.g.

This book presents the latest research and recent studies in the field of national brand and private label marketing.

The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary.

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

This proceedings volume examines individual city transports, transport companies and entire transport systems. The enclosed research and case studies provide a theoretical background for transport analysis but also new innovative and sustainable solutions to transportation while also increasing the efficiency of transport operations.

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. The book collects research papers presented at the Global Conference on Managing in Recovering Markets (GCMRM), held in March 2014.

This book gathers a diverse range of novel research on modeling innovation policies for sustainable economic development, based on a selection of papers from a conference on modeling innovation systems and technologies (MIST).

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.

This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how the interrelations between them promote business and trade practices in the global economy. Derived from the 2016 International Conference on Leadership, Innovation, and Entrepreneurship (ICLIE), this volume showcases original papers presenting current research, discoveries and innovations across disciplines such as business, social sciences, engineering, health sciences and medicine.The pace of globalization is increasing at a rapid rate and is primarily driven by increasing volume of trade, accelerating pace of competition among nations, freer flows of capital and increased level of cooperation among trading partners. Leadership, innovation, and entrepreneurship are key driving forces in enhancing this phenomenon and are among the major catalysts for contemporary businesses trading in the global economy. This conference and the enclosed papers provides a platform in which to disseminate and exchange ideas to promote a better understanding of current issues and solutions to challenges in the globalized economy in relation to the fields of entrepreneurship, business and economics, technology management, and Islamic finance and management. Thus, the theories, research, innovations, methods and practices presented in this book will be of use to researchers, practitioners, student and policy makers across the globe.

It examines how humanitarian logistics and supply chains play a key role, focusing on rapidly delivering the correct amount of goods, people and monetary resources to the locations needed to achieve the success of relief efforts in response to global emergencies such as flood, earthquakes, wars etc.

Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm's adoption of organizational innovation and its performance consequences.

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

The target audience of these proceedings includes researchers at universities and research and policy institutions, graduate students and practitioners in economics, finance and international economics in private or government institutions.

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization.

The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. The book collects research papers presented at the Global Conference on Managing in Recovering Markets (GCMRM), held in March 2014.

Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm's adoption of organizational innovation and its performance consequences.

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.

This book offers a collection of studies on regional integration and the dynamic business environment in East Asia.