Wirtschaft & Schule

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Another day without Test-Driven Development means more time wasted chasing bugs and watching your code deteriorate. You thought TDD was for someone else, but it's not! It's for you, the embedded C programmer. TDD helps you prevent defects and build software with a long useful life.

This Oxford Handbook assembles the world's leading scholars in International Relations to present diverse perspectives about purposes, questions, theories, and methods. It will become the first point of reference for scholars and students interested in these key issues.

Alan Sokal, best-known for his role in the 'Sokal Hoax', here turns his attention to a new set of targets - pseudo-science, religion, and misinformation in public life. He argues that clear thinking, combined with a respect for evidence, are of the utmost importance to the survival of the human race in the twenty-first century.

Either as an illustrated dictionary or comprehensive atlas, this handy book has served healthcare professionals across disciplines as a trusted companion for decades. Now fully updated with more than 1,250 new entries, the Pocket Atlas of Human Anatomy is ready for a new generation.

The founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.

Charles Darwin's masterpiece, "On the Origin of Species", shook society to its core on publication in 1859. This title takes on creationists, including followers of 'Intelligent Design' and all those who question the fact of evolution through natural selection.

Traces the epochal shifts in the relationship between capital accumulation and state formation over a 700-year period. This book concludes with an examination of the forces which have shaped and are poised to undermine America's world power.

Presents an examination of the human heart. 'Deep within every man', the author writes, 'there lies the dread of being alone in the world, forgotten by God, overlooked among the household of millions upon millions'. Love, for him, is one of the central aspects of existence; it saves us from isolation and unites us to each other and God.

Looking at expectations, motivations, working conditions and more, Hendrickx explores the reasons why work doesn't work for many people with Asperger Syndrome and how to resolve these issues. Featuring personal stories from those with AS, the book highlights successful scenarios and provides suggestions for employers and those in search of work.

Presenting a tour of English from its mongrel origins to its status as the world's most-spoken tongue; its apparent simplicity to its deceptive complexity; its vibrant swearing to its uncertain spelling and pronunciation, this book covers curious eccentricities that make it as maddening to learn and as flexible to use.

This is a guide for those caring for or supporting an adult with AS. It will help them understand the condition and the difficulties it may cause so that they can offer support. Practical strategies are offered to combat problems that may arise, and common issues that specifically occur with individuals diagnosed later in life are addressed.

This textbook explains how children learn to understand and speak two languages from birth. It brings together both established knowledge and the latest findings about different areas of bilingual language development in a perspective that emphasizes the role of children's language learning environments.

Imagine infants free from painful diaper rash, new parenthood without thousands of dollars wasted in diapering costs, toilet training that is natural and noncoercive, and, most important, happier babies and parentsAs Christine Gross-Loh reveals in her progressive, enlightening book, all this is possible and more.

Written by one of the authors of ""The Unwritten Laws of Engineering"" and ""The Unwritten Laws of Business"", this book is suitable for professionals interested in the basic principles and practices of good mechanical design. It can help readers to apply these fundamental concepts throughout their designs.

Presents two hundred entries that introduce basic mathematical tools and vocabulary. This title traces the development of modern mathematics. It explains essential terms and concepts; examines core ideas in major areas of mathematics; and describes the achievements of scores of famous mathematicians.

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead.And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not superwealthy, you can afford many of these luxuries.And what look inside the Trump world would be complete without The Apprentice? Trump will take you behind the scenes, from the end of season one and into season two, with insights into the making and the meaning of TV’s hottest show.As Donald Trump proves, getting rich is easy. Staying rich is harder. Your chances are better, and you’ll have more fun, if you think like a billionaire. This is the book that will help you make a real difference in your life.

Written by the Roman emperor for his own private guidance and self-admonition, the Meditations set forth principles for living a good and just life. Hadot probes Marcus Aurelius's guidelines and convictions and discerns the hitherto unperceived conceptual system that grounds them.

Arms hardworking independent business owners with the tools for success. This series tackles an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that helps business owners, realize their dreams of success.

Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.

The Gay Science is an extensive and sophisticated treatment of the philosophical themes and views which were most central to Nietzsche's own thought and which have been most influential on later thinkers. This volume presents the work in a new translation, with a philosophical introduction by Bernard Williams.

Many people regard Hegel's work as obscure and extremely difficult, yet his importance and influence are universally acknowledged. Peter Singer eliminates any excuse for remaining ignorant of the outlines of Hegel's philosophy by providing a broad discussion of his ideas and an account of his major works.

Represents Mead's philosophy of experience, so central to his outlook. The present as unique experience is the focus of this analysis of the basic structure of temporality and consciousness. Mead emphasises the novel character of both the present and the past.

A new easy-to-use Japanese dictionary, specifically suited to adult beginner level, offering all the words and phrases you'll need as a beginner, plus a complete learning and lifestyle kit with a list of the words you really need to know, grammar help, verb tables, social survival tips and cultural information, dates for your diary, and a phrasefinder.

Since it appeared in 1971, John Rawls's A Theory of Justice has become a classic. The author has now revised the original edition to clear up a number of difficulties he and others have found in the original book.

This second edition continues to provide a clear introduction to formal reasoning which is both relevant to the needs of modern computer science and rigorous enough for practical application. Improvements have been made throughout, with many extra and expanded sections and exercises. The coverage of model-checking has been substantially updated.

An interdisciplinary anthology that includes many primary materials never before published in English.

Shows you how to evaluate the condition of an older fiberglass sailboat - the one you own or the one you'd like to purchase. this book helps you: assess the condition of a used sailboat in 30 minutes; prioritize maintenance and repair tasks for a boat you already own; and, catch potential problems early.

A fascinating account of how promoters of multi-billion dollar megaprojects systematically and self-servingly misinform parliaments, the public and the media in order to get projects approved and built. The authors not only explore problems but also suggest practical solutions drawing on theory and evidence from the hundreds of projects studied.