Wirtschaft & Schule

Sit down and enjoy the charming, uplifting and inspiring story of Captain Tom this Christmas*** THE SUNDAY TIMES NO 1 BESTSELLER ***'A wonderful life story with lessons for us all . . . beautifully written' DAILY TELEGRAPH'Gloriously enthralling' DAILY MAILFrom his humble Yorkshire childhood, via the battlefields of Burma and the peaks of the Himalayas, to becoming the NHS and the nation's hero during Lockdown, this is a journey for all of us.__________ Who is Captain Sir Tom Moore? You've seen him on the television walking the length of his garden. A frail elderly man, doing his bit at a time of crisis. But he wasn't always like this.Where did he come from? Where was he made? From a childhood in the foothills of the Yorkshire Dales, Tom Moore grew up in a loving family, which wasn't without its share of tragedy. It was a time of plenty and of want. When the storm clouds of the Second World War threatened, he raised his hand and, like many of his generation, joined up to fight.His war would take him from a country he had never left to a place which would steal his heart, India, and the Far East, to which he would return many years later to view the sight he had missed first time around: the distant peak of Everest. Captain Tom's story is our story.It is the story of our past hundred years here in Britain.It's a time which has seen so much change, yet when so much has stayed the same: the national spirit, the can-do attitude, the belief in doing your best for others. In this rich, happy life packed with incident you will encounter time and again the curiosity, courage and generosity that saw Captain Tom look around him during our current crisis and decide that something had to be done . . .'Engaging . . . His upbeat nature shines through and reminds us how much worse this year would have been without him' Evening Standard'A wonderful read. Captain Tom is a beacon of light, and hope, and positivity' Piers Morgan, Life Stories, ITV'A great book' Good Morning Britain'A beautiful book. We have so much to learn from Captain Sir Tom' Chris Evans, Virgin Radio'Fascinating. It's the life story of an ordinary man who is extraordinary' Michael Ball, BBC Radio 2

Our culture has tended to view dying as the end of our consciousness, the end of our existence - a dreaded prospect that for many people evokes fear and anxiety. But Dr Greyson shows how scientific revelations about the dying process can support an alternative theory.

This book gives an introduction to the programming language Structured Text (ST) which is used in Programmable Logic Controllers (PLC).The book can be used for all types of PLC brands including Siemens Structured Control Language (SCL) and Programmable Automation Controllers (PAC).This 3rd edition has been updated and expanded with many of the suggestions and questions that readers and students have come up with, including the desire for many more illustrations and program examples.CONTENTS:- Background, benefits and challenges of ST programming- Syntax, data types, best practice and basic ST programming- IF-THEN-ELSE, CASE, FOR, CTU, TON, STRUCT, ENUM, ARRAY, STRING- Guide for best practice naming, troubleshooting, test and program structure- Sequencer and code split-up into functions and function blocks- FIFO, RND, sorting, scaling, toggle, simulation signals and digital filter- Tank controls, conveyor belts, adaptive pump algorithm and robot control- PLC program structure for pumping stations, 3D car park and car wash - Examples: From Ladder Diagram to ST programmingThe book contains more than 150 PLC code examples with a focus on learning how to write robust, readable, and structured code.The book systematically describes basic programming, including advice and practical examples based on the author´s extensive industrial experience.The author is Bachelor of Science in Electrical Engineering (B.Sc.E.E.) and has 25 years´ experience in specification, development, programming and supplying complex control solutions and supervision systems. The author is Assistant Professor and teaches PLC programming at Dania Academy, a higher education institution in Randers, Denmark.

One of the leading scientists in the field explores the hidden connection between our guts and our health

By taking you through Python's key language features and libraries, this practical book shows you how to make your code shorter, faster, and more readable all at the same time - what experts consider Pythonic.

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

The cookbook companion to the groundbreaking fertility book, It Starts with the Egg

Culture and Explosion, now appearing in English for the very first time, is the final book written by the legendary semiotician Juri Lotman. Originally published in Russian in 1992, a year before Lotman's death, the volume puts forth a fundamental theory: the semiotics of culture. Proceeding from a model of communication, Lotman extends the work of the renowned Tartu-Moscow school that he founded, showing not only how culture can be observed and described, but also how it can be governed and guided. In fact, as Lotman demonstrates with copious examples, the modelling system of culture has an immeasurably strong influence on the way that humans experience "e;reality"e;. As usual, Lotman's erudition is brought to bear on the theory of culture, and the book comprises a host of well-chosen illustrations from history, literature, art and right across the humanities. The book is of interest to students and researchers in semiotics, cultural/literary studies and Russian studies, as well as anyone with an interest in understanding contemporary intellectual life.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Perhaps the most important global trend of the last few years has been the rise - and transformation - of information warfare.

The Godmother of Silicon Valley, legendary teacher, and mother of three superstar daughters, shares her tried-and-tested methods for raising happy, healthy, successful children. How we raise and educate our children determines not only the people they become but the society we create.

Do you have a female brain or a male brain?Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains.

The follow-up to the number one Sunday Times bestseller Reasons to Stay Alive

Garry Kasparov gives his first public account of his landmark 1997 chess match with the IBM supercomputer Deep Blue, and explains why, twenty years later, he's become convinced that artificial intelligence is good for humans.

Lonely Planet Paris is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Stroll through the iconic cityscape; marvel at the abundance of museums bursting with masterpieces; or savour the moment at a Parisian brasserie; all with your trusted travel companion.

Mindfulness reveals the secrets of lifelong happiness and details a unique programme developed by Oxford University psychologist Professor Mark Williams with colleagues around the world.

Yanis Varoufakis, the world-renowned economist and #1 bestselling author, uses personal stories and famous myths to explain what economics is and why it has the power to change our world. In this intimate and accessible book, world famous economist Yanis Varoufakis sets out to answer his daughter Xenia's deceptively simple question.