Wirtschaft & Schule

Fortune favours the bold. All great leaders of history have known this, and were successful because of the risks they dared to take. But today so many of us are paralysed by fear. Drawing on ancient Stoic wisdom and examples across history and around the world, Ryan Holiday shows why courage is so important, and how to cultivate it in our own lives. Courage is not simply physical bravery but also doing the right thing and standing up for what you believe; it's creativity, generosity and perseverance. And it is the only way to live an extraordinary, fulfilled and effective life. Everything in life begins with courage. This book will equip you with the bravery to begin.

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This handy text covers its theoretical foundations and provides a detailed guide to conducting IPA research.

This practical book provides you with a set of core patterns, principles, and practices for analyzing business domains, understanding business strategy, and, most importantly, aligning software design with its business needs.

But what if science itself can't be relied on?Medicine, education, psychology, health, parenting - wherever it really matters, we look to science for guidance.

"The book 'Virus Mania' has been written with the care of a master-craftsman, courageously evaluating the medical establishment, the corporate elites and the powerful government funding institutions."Wolfgang Weuffen, MD, Professor of Microbiology and Infectious Epidemiology"The book 'Virus-Wahn' can be called the first work in which the errors, frauds and general misinformations being spread by official bodies about doubtful or non-virus infections are completely exposed."Gordon T. Stewart, MD, professor of public health and former WHO advisor- - -The population is terrified by reports of so-called COVID-19, measles, swine flu, SARS, BSE, AIDS or polio. However, the authors of "Virus Mania," investigative journalist Torsten Engelbrecht, Dr. Claus Köhnlein, MD, Dr. Samantha Bailey, MD, and Dr. Stefano Scoglio, BSc PhD, show that this fearmongering is unfounded and that virus mayhem ignores basic scientific facts: The existence, the pathogenicity and the deadly effects of these agents have never been proven.The book "Virus Mania" will also outline how modern medicine uses dubious indirect lab tools claiming to prove the existence of viruses such as antibody tests and the polymerase chain reaction (PCR). The alleged viruses may be, in fact, also be seen as particles produced by the cells themselves as a consequence of certain stress factors such as drugs. These particles are then "picked up" by antibody and PCR tests and mistakenly interpreted as epidemic-causing viruses.The authors analyze all real causes of the illnesses named COVID-19, avian flu, AIDS or Spanish flu, among them pharmaceuticals, lifestyle drugs, pesticides, heavy metals, pollution, malnutrition and stress. To substantiate it, the authors cite dozens of highly renowned scientists, among them the Nobel laureates Kary Mullis, Barbara McClintock, Walter Gilbert and Sir Frank Macfarlane Burnet as well as microbiologist and Pulitzer Prize winner René Dubos, and it presents more than 1,400 solid scientific references.The topic of "Virus Mania" is of pivotal significance. Drug makers and top scientists rake in enormous sums of money and the media boosts its audience ratings and circulations with sensationalized reporting (the coverage of the "New York Times" and "Der Spiegel" are specifically analyzed).The enlightenment about the real causes and true necessities for prevention and cure of illnesses is falling by the wayside.For more reviews, see the older edition of "Virus Mania"

'Vital reading. This is the book on artificial intelligence we need right now.' Mike Krieger, cofounder of InstagramArtificial intelligence is rapidly dominating every aspect of our modern lives influencing the news we consume, whether we get a mortgage, and even which friends wish us happy birthday. But as algorithms make ever more decisions on our behalf, how do we ensure they do what we want? And fairly?This conundrum - dubbed 'The Alignment Problem' by experts - is the subject of this timely and important book. From the AI program which cheats at computer games to the sexist algorithm behind Google Translate, bestselling author Brian Christian explains how, as AI develops, we rapidly approach a collision between artificial intelligence and ethics. If we stand by, we face a future with unregulated algorithms that propagate our biases - and worse - violate our most sacred values. Urgent and fascinating, this is an accessible primer to the most important issue facing AI researchers today.

A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation.In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal.This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic.The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness - and then delivers on it.

Discover a new and effective way to learn Italian. With 25 units covering the four key skills of reading, writing, speaking and listening, this bestselling course comprises a book and audio support which is easy to download to your computer or MP3 player.

A delightful treasure trove of tips on how to hold animals without hurting them.

The definitive guide to hacking the world of Internet connected devices such as medical devices, home assistants, smart home appliances and more.

The No. 1 Sunday Times and New York Times bestseller.Written by Naoki Higashida when he was only thirteen, this remarkable book provides a rare insight into the often baffling behaviour of autistic children. Using a question and answer format, Naoki explains things like why he talks loudly or repeats the same questions, what causes him to have panic attacks, and why he likes to jump. He also shows the way he thinks and feels about his world - other people, nature, time and beauty, and himself. Abundantly proving that people with autism do possess imagination, humour and empathy, he also makes clear how badly they need our compassion, patience and understanding.David Mitchell and his wife have translated Naoki's book so that it might help others dealing with autism and generally illuminate a little-understood condition. It gives us an exceptional chance to enter the mind of another and see the world from a strange and fascinating perspective.The book also features eleven original illustrations, inspired by Naoki's words, by the artistic duo Kai and Sunny.

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

From the multi-award-winning and million-copy bestselling author of This is Going to Hurt, comes Twas The Nightshift Before Christmas, a brand new gift book that alternates between the hilarious and the heartbreaking, in a love letter to all those who spend their festive season on the front line.