Marketing

In his book, James P. Anderson offers a comprehensive roadmap for businesses aiming to navigate the complexities of setting and achieving objectives through the OKR (Objectives and Key Results) framework. This book unpacks the theory behind OKRs, showcases their pivotal role in strategic alignment and performance tracking, and provides a wealth of real-world examples and strategies for effective implementation. It addresses common challenges and misconceptions, ensuring organizations can leverage OKRs to foster transparency, accountability, and sustained growth. Essential for leaders seeking to instill an outcome-oriented culture within their teams, this guide is a must-read for anyone committed to driving their enterprise towards clear, measurable success.

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Glasgow Caledonian University (GCU London), language: English, abstract: This study provides valuable recommendations for brand managers and media planners for controlling brand related content in social networks, and for future researchers when exploring the effects of social interactions on brand equity elements.Brand managers and researchers have limited understanding of overexposure and its impact on consumer¿s perception of the brand. Particularly the segment of streetwear in fashion has not been assessed by research much, despite its commercial success and impact on the fashion market. This insightful book explores how excessive visibility and saturation in the market can adversely impact brand perception, customer loyalty, and overall brand equity. Drawing on comprehensive research and case studies, the author dissects the nuanced interplay between visibility, exclusivity, and authenticity in the realm of luxury streetwear. Readers can expect to gain a deep understanding of the challenges faced by these brands in maintaining a delicate balance between accessibility and exclusivity, shedding light on the potential pitfalls of overexposure that can erode the unique allure of luxury streetwear labels.

Dive into the world of entrepreneurship with "How to Start a Killer Bar Business from Scratch," the ultimate guide for aspiring bar owners. Over the course of ten comprehensive chapters, this book demystifies the process of opening a bar, providing valuable insights and actionable steps to turn your vision into a thriving hotspot.In Chapter 1, "Understanding the Basics of the Bar Business," you'll start your journey with a deep dive into the industry. Grasp the essential principles that underpin successful bar businesses, from understanding the various types of bars to the nuances of the customer experience.Transitioning to Chapter 2, "Creating a Solid Business Plan," you'll learn the importance of a robust business plan. This section equips you with the knowledge to draft a document that can persuade investors, guide your strategy, and set the foundation for your bar's success.Next, Chapter 3, "Selecting the Perfect Location," guides you through the critical decision of where to establish your bar. Discover the key factors that make a location great, including demographics, competition analysis, and the importance of visibility and accessibility.Chapter 4, "Building Your Dream Team," emphasizes the importance of assembling a stellar staff. From hiring bartenders to support staff, learn how to find and retain individuals who will contribute to a vibrant and inviting bar atmosphere.In Chapter 5, "Stocking Up on Inventory," the focus shifts to the essentials that keep your bar running. Understand how to manage your inventory effectively, from the variety of beverages to the best practices in procurement and storage."Marketing Like a Master," Chapter 6, unveils the secrets to building buzz and attracting patrons. Explore various marketing strategies, including social media, events, and promotions that can set your bar apart from the rest.Chapter 7, "Managing Operations and Costs," gets down to the nuts and bolts of running a bar. Learn how to streamline operations, control costs, and maximize profits without compromising on the quality of the customer experience.Turning the page to Chapter 8, "Keeping Customers Happy," delves into the art of customer service. Uncover the techniques to ensure customer satisfaction, build loyalty, and create an environment where every guest feels special.In Chapter 9, "Growing and Future-Proofing Your Bar," you're invited to think long-term. This chapter discusses how to sustain growth, adapt to market changes, and innovate to keep your bar at the forefront of the industry.Finally, Chapter 10, "You're Officially a Bar Mogul!" celebrates your journey. Reflect on your accomplishments and set your sights on new heights, armed with the know-how to maintain and expand your bar empire.Whether you're a seasoned entrepreneur or a first-time business owner, "How to Start a Killer Bar Business from Scratch" offers the tools, strategies, and insider knowledge to launch and sustain a successful bar business. Prepare to pour your passion into every page and raise a glass to your future success!

Turn your property into a cash-generating asset with "The Airbnb Profit Machine," the ultimate guide to mastering the Airbnb marketplace. Through ten insightful chapters, this book guides you step by step on how to maximize your earnings and establish a standout presence in the competitive world of short-term rentals.The journey begins with an "Introduction," Chapter 1, setting the stage for your Airbnb venture. It provides an overview of the Airbnb business model and what it takes to succeed in this dynamic marketplace.In Chapter 2, "Choosing the Right Airbnb Property," the book dives into the crucial process of selecting the ideal property that aligns with market demands and maximizes profitability. It outlines what to look for and the key factors that make a property attractive to guests."Setting Up Your Airbnb Listing," Chapter 3, walks you through creating an enticing and visible online presence for your property. It covers everything from crafting a compelling description to professional photography tips that will make your listing stand out.Furnishing your space doesn't have to break the bank. Chapter 4, "Furnishing Your Rental on a Budget," offers practical advice on how to stylishly outfit your rental in a way that appeals to guests while keeping costs low.Chapter 5, "Automating Processes with Technology," introduces you to the tools and systems that can streamline your operations. Learn how to use technology to make managing bookings, communication, and guest services more efficient.For hosts who can't always be on-site, Chapter 6, "Managing Your Airbnb Remotely," is essential. Discover strategies and tools that can help you run your rental from afar without compromising the quality of your guest's experience."Pricing Optimization," Chapter 7, delves into strategies for setting competitive prices that reflect demand, seasonality, and special events. Learn how to adjust your rates to maximize occupancy and revenue.In Chapter 8, "Boosting Your Listing Rank," the focus is on navigating the Airbnb algorithm to improve your property's visibility. This chapter teaches you how to use the platform's features to your advantage and climb the ranks."Scaling Your Rental Portfolio," Chapter 9, is for those looking to expand their business. It discusses how to grow your number of listings successfully and increase your income potential through careful investment and management.The book concludes with "Airbnb 'End Game' - Selling or Passing On," Chapter 10, which covers exit strategies. Whether you're considering selling your business or handing it over to someone else, this chapter provides vital information on how to do so effectively and profitably."The Airbnb Profit Machine" is your comprehensive guide to becoming a top-earning host. It's packed with industry secrets, practical tips, and real-world insights that will help you transform your space into a sought-after destination and watch your profits soar.

El objetivo principal de esta tesis es comprender la influencia del color de los envases alimentarios en el comportamiento y las expectativas de los consumidores, tanto en Francia como en Japón. Al mismo tiempo, se trata de identificar las diferencias de interpretación de los colores en estas dos culturas. Las exigencias de los consumidores en cuanto al color de los envases varían en función de sus valores y, sobre todo, de su cultura. Los colores provocan sensaciones y emociones que varían de un individuo a otro y, sobre todo, de una cultura a otra. Estas mismas sensaciones, positivas o negativas, dependen de la experiencia del consumidor y de los códigos culturales adquiridos a lo largo de su vida. Como es natural, "el color ejerce sobre el individuo efectos psicológicos y fisiológicos" que influyen inconscientemente en el comportamiento. Por ello, los expertos en marketing y envasado tienen todo el interés en conceder importancia al color, que, si se utiliza sabiamente, tendrá un efecto muy positivo en las ventas de productos alimentarios.

La formación de la cultura digital ha estimulado el uso de las nuevas tecnologías y la aparición de nuevas oportunidades para la expresión y el funcionamiento de todas las esferas de la sociedad. La transformación digital de la escenografía en Kazajstán se ha convertido en una prioridad en la era de las nuevas tecnologías. El estudio de los fundamentos teóricos y metodológicos de las tecnologías innovadoras en la escenografía, el estudio de las tecnologías digitales en el diseño escénico en el ejemplo de la experiencia internacional, la identificación de las tecnologías que mejoran la expresión artística en el proceso de puesta en escena en la escenografía de Kazajstán será de la demanda en el contexto de la industria creativa. La relevancia del estudio está relacionada con los procesos globales de digitalización en la industria, la sanidad, el sector financiero, la agricultura, el transporte, la logística, la ciencia, la educación, la cultura y el arte, incluida la escenografía, forman un interés en la investigación en el campo del diseño escénico.

Die Entstehung der digitalen Kultur hat die Nutzung neuer Technologien und die Entstehung neuer Möglichkeiten für den Ausdruck und das Funktionieren aller Bereiche der Gesellschaft gefördert. Die digitale Transformation der Szenografie in Kasachstan ist zu einer Priorität im Zeitalter der neuen Technologien geworden. Die Untersuchung der theoretischen und methodischen Grundlagen innovativer Technologien in der Szenografie, die Untersuchung digitaler Technologien in der szenischen Gestaltung am Beispiel internationaler Erfahrungen, die Identifizierung von Technologien, die den künstlerischen Ausdruck im Inszenierungsprozess in der kasachischen Szenografie verbessern, werden im Kontext der Kreativwirtschaft gefragt sein. Die Relevanz der Studie steht im Zusammenhang mit den globalen Prozessen der Digitalisierung in der Industrie, im Gesundheitswesen, im Finanzsektor, in der Landwirtschaft, im Transportwesen, in der Logistik, in der Wissenschaft, in der Bildung, in der Kultur und in der Kunst, einschließlich der Szenografie, und bildet ein Interesse an der Forschung im Bereich des Bühnenbildes.

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65, , course: Digital Marketing, language: English, abstract: Upon adoption of email marketing and display advertising as main tools for customer acquisition, monitoring online performance shall become an integral part of the Marketing and Sales¿ day-to-day activities. Fulfilment of this proposal will ideally see the team grow from four to six people. Initial outsourcing of content production is key to set a direction, but eventually a professional would be required to manage and report on customer data generated through email marketing and display advertising activities; another to produce in-house content or act as the main liaison with an external agency if need be.Founded in 1973, Maltair p.l.c is the national airline of the Maltese Islands and has been in operation ever since. At present the company employs more than 1000 people across areas ranging from in-flight crew, ground-handling, maintenance, customer care, and subsidiary companies to name a few. It is the largest airline (in terms of market share) out of 20 stationed at the International Airport of Malta.Maltair aims to offer the best travel services to locals going abroad, as well as act as an ambassador to the country when carrying foreign passengers to and from Malta. The cost of keeping up with drastic changes in digital sphere and heavy competition from low-cost, marketing oriented airlines has affected the company negatively, producing undesired operating losses for the last six years. As a result, Maltair went through quite a number of restructuring programmes, creating uncertainty among stakeholders, which expect to see the airline fully recover by the end of 2017.

Projektarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule Fresenius Idstein (Onlineplus), Sprache: Deutsch, Abstract: Online-Stellenbörsen wie Indeed und Stepstone gewinnen für Jobsuchende zunehmend an Relevanz. So erhalten Recruiterinnen und Recruiter über die Plattformen täglich zahlreiche Bewerbungsunterlagen, die extern erfasst und entsprechend angepasst werden müssen. Da eine Excel-Tabelle für die Verwaltung der Mengen an Datenquellen aus Bewerber- und Unternehmensdaten ungeeignet ist, kann auf ein Enterprise Resource Planning (ERP)-System zurückgegriffen werden. Die umfangreiche Softwarelösung dient der Steuerung und Auswertung der Bewerbungsprozesse. Auch kann eine Personalentscheider-Software (z.B. Personio) als Datenbank eingesetzt werden.Das wesentliche Ziel von Personaldienstleistenden ist es, Unternehmen qualifiziertes Personal für offene Vakanzen zu vermitteln. Hierfür werden in einer Datenbank neben den Daten der bewerbenden Personen die jeweiligen Unternehmen, die vakante Stellen besetzen möchten, abgelegt. Dadurch soll die Personalvermittlung vereinfacht und Informationen leicht zugänglich (bspw. für weitere Mitarbeitende) gemacht werden. Damit zeigt sich die Relevanz des Systems in der flexiblen und zentralen Datenverwaltung. Mithilfe des Systems können Datensätze logisch verbunden, potenzielle Redundanzen verhindert und Abfragemöglichkeiten bzw. Daten leicht verändert werden. Darüber hinaus werden die ACID-Eigenschaften sichergestellt. Hierdurch sind Änderungen einer Transaktion auf der Datenbank atomar, konsistent, isoliert und dauerhaft.

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,8, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Mit dieser Arbeit erhalten Sie einen Einblick in die theoretische Herangehensweise der Gründung eines sportvereinseigenen Fitnessstudios. Alle notwendigen Punkte wie das Marktpotenzial, die Wettbewerbsanalyse sowie die Kommunikationspolitik werden berücksichtigt. An eine ausführliche Marketinganalyse anknüpfend folgt in dieser Arbeit eine konkrete Marketingplanung. In dieser werden Aspekte wie die Budgetplanung, die Kommunikationspolitik und die Werbeplanung eine solchen sportvereinseigenen Fitnessstudios betrachtet.Im Abschlussstatement lesen Sie den Eindruck des Gesundheitszustandes in Dortmund und Umgebung.

"Unlock the Power of Instagram with 'Instagram 101'!Are you ready to harness the full potential of Instagram for personal or business success? Whether you're a novice looking to navigate the platform with confidence or a seasoned user seeking to optimize your presence, this comprehensive guide is your ultimate companion.Dive into the world of Instagram with ease as 'Instagram 101' takes you on a step-by-step journey through mastering the platform's features, from creating an engaging profile to crafting captivating content. Discover insider tips and tricks to enhance your visibility, grow your followers organically, and cultivate a thriving community around your brand.Explore the latest trends in Instagram marketing and unlock strategies to elevate your business to new heights. With practical advice and real-world examples, this book empowers you to leverage Instagram as a powerful tool for building brand awareness, driving traffic, and boosting sales.Packed with actionable insights and expert guidance, 'Instagram 101' is your go-to resource for unleashing the full potential of this dynamic social media platform. Whether you're an aspiring influencer, small business owner, or digital marketer, this book equips you with the knowledge and strategies needed to succeed in the fast-paced world of Instagram.Get ready to transform your Instagram presence and achieve your goals with 'Instagram 101' - your essential companion for mastering the art of social media success!"

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.

Das Hauptziel dieser Arbeit besteht darin, den Einfluss der Farbe von Lebensmittelverpackungen auf das Verhalten und die Erwartungen der Verbraucher sowohl in Frankreich als auch in Japan zu verstehen. Gleichzeitig soll festgestellt werden, ob es innerhalb dieser beiden Kulturen Unterschiede in der Interpretation von Farben gibt. Die Anforderungen des Verbrauchers an die Farbe der Verpackung variieren je nach seinen Werten und vor allem seiner Kultur. Farben rufen Empfindungen und Emotionen hervor, die von Mensch zu Mensch und vor allem von Kultur zu Kultur unterschiedlich sind. Die gleichen Empfindungen, ob positiv oder negativ, hängen von den Erfahrungen des Verbrauchers und den kulturellen Codes ab, die er im Laufe seines Lebens erworben hat. Ganz natürlich "übt die Farbe auf den Einzelnen psychologische und physiologische Wirkungen aus", die das Verhalten unbewusst beeinflussen. Marketing- und Verpackungsexperten sollten daher der Farbe einen hohen Stellenwert einräumen, da sie, wenn sie richtig eingesetzt wird, einen sehr positiven Effekt auf den Verkauf von Lebensmitteln hat.

A formação da cultura digital estimulou a utilização de novas tecnologias e o surgimento de novas oportunidades para a expressão e o funcionamento de todas as esferas da sociedade. A transformação digital da cenografia no Cazaquistão tornou-se uma prioridade na era das novas tecnologias. O estudo dos fundamentos teóricos e metodológicos das tecnologias inovadoras na cenografia, o estudo das tecnologias digitais na conceção cénica com base no exemplo da experiência internacional, a identificação de tecnologias que melhorem a expressão artística no processo de encenação na cenografia do Cazaquistão serão procurados no contexto da indústria criativa. A pertinência do estudo está relacionada com os processos globais de digitalização na indústria, nos cuidados de saúde, no sector financeiro, na agricultura, nos transportes, na logística, na ciência, na educação, na cultura e na arte, incluindo a cenografia, que despertam o interesse pela investigação no domínio da cenografia.

O principal objetivo desta dissertação é compreender a influência da cor das embalagens alimentares no comportamento e nas expectativas dos consumidores em França e no Japão. Ao mesmo tempo, o objetivo é identificar as diferenças na forma como as cores são interpretadas nestas duas culturas. As exigências dos consumidores em termos de cor das embalagens variam de acordo com os seus valores e, acima de tudo, com a sua cultura. As cores provocam sensações e emoções que variam de um indivíduo para outro e, sobretudo, de uma cultura para outra. Essas mesmas sensações, positivas ou negativas, dependem da experiência do consumidor e dos códigos culturais adquiridos ao longo da sua vida. Naturalmente, "a cor exerce efeitos psicológicos e fisiológicos sobre o indivíduo" que influenciam inconscientemente o comportamento. Os especialistas em marketing e em embalagens têm, por conseguinte, todo o interesse em dar importância à cor, que, se for bem utilizada, terá um efeito muito positivo nas vendas dos produtos alimentares.

Osnownaq cel' dannoj dissertacii - ponqt', kak cwet upakowki produktow pitaniq wliqet na powedenie i ozhidaniq potrebitelej wo Francii i Yaponii. V to zhe wremq cel' sostoit w tom, chtoby wyqwit' lübye razlichiq w interpretacii cweta w ätih dwuh kul'turah. Trebowaniq potrebitelej k cwetu upakowki war'iruütsq w zawisimosti ot ih cennostej i, prezhde wsego, kul'tury. Cweta wyzywaüt oschuscheniq i ämocii, kotorye war'iruütsq ot cheloweka k cheloweku i, prezhde wsego, ot kul'tury k kul'ture. Jeti oschuscheniq, polozhitel'nye ili otricatel'nye, zawisqt ot opyta potrebitelq i kul'turnyh kodow, priobretennyh im w techenie zhizni. Vpolne estestwenno, chto "cwet okazywaet na cheloweka psihologicheskoe i fiziologicheskoe wozdejstwie", kotoroe bessoznatel'no wliqet na powedenie. Poätomu specialisty po marketingu i upakowke zainteresowany w tom, chtoby pridawat' bol'shoe znachenie cwetu, kotoryj, esli ego gramotno ispol'zowat', okazhet ochen' polozhitel'noe wliqnie na prodazhi produktow pitaniq.

The primary objective of this dissertation is to understand the influence of food packaging colour on consumer behaviour and expectations in both France and Japan. At the same time, the aim is to identify any differences in the way colours are interpreted within these two cultures. Consumers' requirements in terms of packaging colour vary according to their values and, above all, their culture. Colours provoke sensations and emotions that vary from one individual to another, and above all from one culture to another. These same sensations, whether positive or negative, depend on the consumer's experience and the cultural codes acquired throughout his or her life. Quite naturally, "colour exerts psychological and physiological effects on the individual" that unconsciously influence behaviour. Marketing and packaging experts therefore have every interest in attaching importance to colour, which, if used wisely, will have a very positive effect on the sales of food products.

The formation of digital culture has stimulated the use of new technologies, the emergence of new opportunities for the expression and functioning of all spheres of society. Digital transformation of scenography in Kazakhstan has become a priority in the age of new technologies. The study of theoretical and methodological foundations of innovative technologies in scenography, the study of digital technologies in stage design by the example of international experience, the identification of technologies that enhance artistic expression in the staging process in the scenography of Kazakhstan will be in demand in the context of the creative industry. The relevance of the study is related to the global processes of digitalization in industry, health care, financial sector, agriculture, transport, logistics, science, education, culture and art, including scenography, form an interest in research in the field of stage design.

La formazione della cultura digitale ha stimolato l'uso di nuove tecnologie e l'emergere di nuove opportunità per l'espressione e il funzionamento di tutte le sfere della società. La trasformazione digitale della scenografia in Kazakistan è diventata una priorità nell'era delle nuove tecnologie. Lo studio delle basi teoriche e metodologiche delle tecnologie innovative nella scenografia, lo studio delle tecnologie digitali nella progettazione scenica sull'esempio delle esperienze internazionali, l'identificazione delle tecnologie che migliorano l'espressione artistica nel processo di messa in scena nella scenografia del Kazakistan saranno richiesti nel contesto dell'industria creativa. La rilevanza dello studio è legata ai processi globali di digitalizzazione nell'industria, nella sanità, nel settore finanziario, nell'agricoltura, nei trasporti, nella logistica, nella scienza, nell'istruzione, nella cultura e nell'arte, compresa la scenografia, e forma un interesse nella ricerca nel campo della scenografia.

L'obiettivo primario di questa tesi è comprendere l'influenza del colore delle confezioni alimentari sul comportamento e sulle aspettative dei consumatori sia in Francia che in Giappone. Allo stesso tempo, l'obiettivo è quello di individuare eventuali differenze nel modo in cui i colori vengono interpretati all'interno di queste due culture. Le esigenze dei consumatori in termini di colore degli imballaggi variano a seconda dei loro valori e, soprattutto, della loro cultura. I colori provocano sensazioni ed emozioni che variano da un individuo all'altro e soprattutto da una cultura all'altra. Queste stesse sensazioni, positive o negative, dipendono dall'esperienza del consumatore e dai codici culturali acquisiti nel corso della sua vita. Naturalmente, "il colore esercita sull'individuo effetti psicologici e fisiologici" che influenzano inconsciamente il comportamento. Gli esperti di marketing e di packaging hanno quindi tutto l'interesse ad attribuire importanza al colore che, se usato con saggezza, avrà un effetto molto positivo sulle vendite dei prodotti alimentari.

La formation d'une culture numérique a stimulé l'utilisation de nouvelles technologies et l'émergence de nouvelles opportunités pour l'expression et le fonctionnement de toutes les sphères de la société. La transformation numérique de la scénographie au Kazakhstan est devenue une priorité à l'ère des nouvelles technologies. L'étude des fondements théoriques et méthodologiques des technologies innovantes dans la scénographie, l'étude des technologies numériques dans la conception scénique sur l'exemple de l'expérience internationale, l'identification des technologies qui améliorent l'expression artistique dans le processus de mise en scène dans la scénographie du Kazakhstan seront en demande dans le contexte de l'industrie créative. La pertinence de l'étude est liée aux processus globaux de numérisation dans l'industrie, les soins de santé, le secteur financier, l'agriculture, le transport, la logistique, la science, l'éducation, la culture et l'art, y compris la scénographie, qui suscitent un intérêt pour la recherche dans le domaine de la scénographie.

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65, , course: Digital Marketing, language: English, abstract: The rise of digital technologies has allowed customers to take a better-informed purchasing decision, by comparing prices, quality, and reading product reviews on the web. Power, today, is in the consumers¿ hands. Having gone through a shift from the age of identity, the age of value, and the age of experiences, brands are now looking towards making business a personal experience. Bearing this in mind, Bank365¿s website shouldn¿t just act as ¿a contact card¿ or a centralised collection of information about its product/s or service/s, but rather, should play a central role in a seamless, digital, user-brand experience. Having a cycle in place of knowing what customers are looking for when they land on Bank365.com.mt and giving that to them; measuring user behaviour and aligning business KPIs; turning passive browsers into valuable conversions and defending against limited visitor patience are all activities which the Bank should focus on if it expects any improved results from the digital environment.Bank365 undergoes the cycle of reaching, acting, converting, and engaging online with customers on a daily basis. When done right this has produced results, and as a matter of fact the company has been generating an average of 165 online leads per month (around 2000 online requests forms filled per year) since January 2015. Nevertheless, the aspiration to have a better-integrated digital marketing strategy can no longer be put aside.Conversion rate optimisation (CRO) is a free approach to digital marketing focusing on inbound traffic, which, if adopted, will allow for lower acquisition costs and maximisation of profits; therefore more money to spend on additional acquisitions. Through CRO, Bank365 will get more of the right kind of customers, add value to affiliations and business partners, combat the limited attention span of the average website visitor, and generate momentum by having an edge on its competitors. The Bank¿s website is a constant ¿work in progress¿, hence there will always be room for improvement.

Gut gewählte Keywords garantieren dabei eine hohe Qualität der Werbeanzeigen. Unser Autor zeigt Ihnen alles, was Sie für die Planung einer effektiven Ads-Kampagne wissen müssen.Dabei werden Ihnen wichtige Prinzipien bereits zu Beginn vermittelt: Richtige Kontostruktur, optimale Gebotsstrategie oder die richtige Netzwerkwahl. Grafiken und Screenshots helfen Ihnen, sich auch im Live-AdWords-Konto zurechtzufinden. Da Google Ads mittlerweile im komplexen Zusammenspiel mit vielen weiteren Google-Produkten verwendet wird, berücksichtigt das Buch auch Performance Measure Tools (Analytics und Website Optimizer) und Google AdWords Express für den regionalen Markt. Zwei Schwerpunkte stellen Display-Marketing (Bannerwerbung) und Mobile-Marketing dar. Die aktuelle Auflage beinhaltet alle wichtigen Neuerungen vom Design bis hin zu Performance Max-Kampagnen und zeigt Ihnen die neuen Möglichkeiten durch den Einsatz von KI.Aus dem Inhalt:Suchmaschinen-Marketing (SEM)KeywordsNavigation im Ads-KontoDisplay-KampagnenGoogle Ads goes mobileGoogle-Ads-WerbestrategienGoogle-Ads-ToolsConversion-TrackingGoogle AnalyticsGoogle Ads optimierenDas Kundencenter - MCCPerformance Max-KampagnenEinsatz von KI

Quante volte hai visualizzato un profilo IG curato e ricco di followers e hai desiderato averne uno così tutto tuo?Se la tua crescita su Instagram è lenta e senza successo, oppure vuoi creare un Personal Brand di tutto rispetto, è arrivato il momento di passare seriamente all'azione. Tutto ciò che devi fare sono alcuni steps fondamentali, ma che ti aiuteranno a vedere dei cambiamenti fin subito: in questa guida troverai le informazioni che ti mancano per confezionare il tuo brand e rendere i tuoi post virali. All'inizio sembra tutto complicato. Ed effettivamente creare contenuti coinvolgenti, utilizzare al meglio il nuovo ed esplosivo Reels, saper analizzare i dati statistici, non è cosa semplice se non hai esperienza. Anche i più esperti non sono esenti e commettono degli errori perché spesso vengono dati per scontato. "Instagram Marketing" di Alessandro Gallo vuole aiutarti nella realizzazione del tuo sogno nel cassetto: scoprirai le tecniche comprovate per far crescere in maniera organica il tuo profilo e ottimizzare il tuo brand. Dai un'occhiata a ciò che troverai all'interno:I 10 metodi testati per aumentare l'engagementCome creare il tuo Personal BrandLa guida sulle utility e le funzioni di InstagramReels e le sue potenzialitàL'abc per una caption coinvolgenteL'ottimizzazione dei post viraliGli esempi e i consigli pratici per migliorare il tuo Brand su IG... e molto altro ancora!Se vuoi dare una svolta al tuo profilo una volta per tutte... Attraverso questo libro imparerai a sfruttare il più potente social media del momento!

You will learn how to professionally setup a Facebook page for your business, product or service, how to operate it and how to plan your content marketing campaign the right way. You will find out how to maximize your exposure using Facebook groups, how to select and use them to attract potential buyers to your Facebook page or even website. One of the best ways to reach the right audience for what you have to offer, is undoubtedly Facebook's ad campaigns. Using Facebook advertising campaigns, you can choose to display your ads on specific segmented target groups of your choice. That way, you are getting the best ROI for your marketing campaign, as your ads will be only offered to people that have already displayed an interest for what you are offering, dramatically increasing your chances of getting a lot of potential customers. What other advantages do I offer you with this book?You do not need any previous knowledge!You don't need thousands of dollars in advertising budget!You will learn how to "spy" on your competition and get better results than them!The knowledge is suitable for everyone! No matter whether you are a financial service provider, an affiliate marketer, online shop operator or a private person!The power of advertising on Facebook to launch or grow your business is truly incredible. And the great thing is you don't need a huge ad budget. You can start small and then scale what works. And with Val's advice on best practices for setting up your campaigns you'll be way ahead of your competitors! I loved doing this interview because it really brought home to me the power of Face book Marketing to bring in brand new customers and big profits quickly!

Cette monographie intitulée "Recherche en marketing dans les entreprises (Hypermarché Albert)" est axée sur le marketing d'un magasin sélectionné. L'objectif de la monographie est d'étudier l'utilisation pratique des outils de marketing et d'un ensemble d'outils de vente, ainsi que l'application de certains principes et fondements liés à ces outils dans ce magasin. Étant donné que le détaillant a vraiment la dernière chance d'impressionner le client, une grande partie de la recherche est consacrée au point de vente, qui est un élément important ici.

Diese Monographie "Marketingforschung in Unternehmen (Albert Hypermarket Shop)" konzentriert sich auf das Marketing eines ausgewählten Geschäfts. Ziel der Monographie ist es, den praktischen Einsatz von Marketinginstrumenten und einer Reihe von Verkaufsinstrumenten sowie die Anwendung ausgewählter Prinzipien und Grundlagen im Zusammenhang mit diesen in diesem Geschäft zu untersuchen. Da der Einzelhändler wirklich die letzte Chance hat, den Kunden zu beeindrucken, ist ein Großteil der Untersuchung dem Point of Sale gewidmet, der hier ein wichtiges Element ist.

Esta monografía "Investigación de marketing en empresas (Tienda Hipermercado Albert)" se centra en el marketing de una tienda seleccionada. El objetivo de la monografía es estudiar el uso práctico de las herramientas de marketing y un conjunto de herramientas para la venta y la aplicación de principios y fundamentos seleccionados relacionados con ellos en esta tienda. Dado que el minorista tiene realmente la última oportunidad de impresionar al cliente, gran parte de la investigación se dedica al punto de venta, que es un elemento importante en este caso.