Marketing

Questa tesi di diploma si basa sulla necessità dell'Agenzia Incoming AMISTUR CUBA S.A., appartenente all'Istituto Cubano di Amicizia con i Popoli, di pianificare azioni strategiche relative alla Comunicazione Promozionale al fine di posizionarsi a livello internazionale come agenzia incoming leader specializzata nel Turismo Sociopolitico. In base al fatto che questo tipo di turismo, che cerca la fedeltà degli amici all'isola e la soddisfazione dei bisogni di interazione con il Sistema Sociale Cubano, comporta modalità di comunicazione diverse rispetto ad altri tipi di turismo, la ricerca si è concentrata sulla realizzazione di una diagnosi della Gestione della Comunicazione Promozionale del turismo incoming nel periodo 2010-2013, rivolta a Tour Operator, Agenzie di Viaggio e Associazioni di Amicizia, che sono i suoi principali clienti. Basandosi fondamentalmente su concetti teorici e metodologici e sull'applicazione di metodi empirici come l'osservazione, le interviste in profondità e le indagini sul pubblico target, è stata proposta una serie di raccomandazioni come premessa per il miglioramento della gestione della Comunicazione Promozionale delle agenzie di viaggio.

Nell'attuale panorama della comunicazione digitale, i social network rappresentano un importante canale di comunicazione per i marchi. L'obiettivo generale di questa ricerca è comprendere la percezione dei consumatori dei post sui social media dei marchi della moda di lusso. In particolare, sono state analizzate le seguenti dimensioni: informazione, passaparola, tendenze, personalizzazione, interattività, valore del marchio e intenzione di acquisto. Utilizzando il metodo quantitativo, sono stati condotti due studi quantitativi basati su un'indagine a questionario, con lo strumento basato sul modello di Yadav e Rahman (2017). Nello studio I, l'obiettivo era analizzare il punto di vista dei consumatori sulle pubblicazioni che i marchi di moda di lusso fanno sui social media. Nello studio II, l'obiettivo era analizzare i profili degli utenti dei social media dei marchi di moda di lusso.

En el actual panorama de la comunicación digital, las redes sociales representan un importante canal de comunicación para las marcas. El objetivo general de esta investigación es comprender la percepción que tienen los consumidores de las publicaciones de las marcas de moda de lujo en las redes sociales. En concreto, se analizaron las siguientes dimensiones: información, boca a boca, tendencias, personalización, interactividad, valor de marca e intención de compra. Utilizando el método cuantitativo, se llevaron a cabo dos estudios cuantitativos basados en una encuesta con cuestionario, con el instrumento basado en el modelo de Yadav y Rahman (2017). En el Estudio I, el objetivo fue analizar la perspectiva del consumidor sobre las publicaciones que las marcas de moda de lujo realizan en las redes sociales. En el Estudio II, el objetivo era analizar los perfiles de los usuarios de las redes sociales de las marcas de moda de lujo.

Diese Diplomarbeit basiert auf der Notwendigkeit für die Incoming-Agentur AMISTUR CUBA S.A., die zum kubanischen Institut für Völkerfreundschaft gehört, strategische Maßnahmen in Bezug auf die Werbekommunikation zu planen, um sich international als führende Incoming-Agentur zu positionieren, die sich auf den soziopolitischen Tourismus spezialisiert hat. In Anbetracht der Tatsache, dass diese Art von Tourismus, die auf die Bindung von Freunden an die Insel und die Befriedigung von Interaktionsbedürfnissen mit dem kubanischen Sozialsystem abzielt, andere Kommunikationsformen als andere Arten von Tourismus erfordert, konzentrierte sich die Untersuchung auf die Durchführung einer Diagnose des Managements der Werbekommunikation des Incoming-Tourismus im Zeitraum 2010-2013, die sich an Reiseveranstalter, Reisebüros und Freundschaftsvereine richtet, die seine Hauptkunden sind. Basierend auf theoretischen und methodischen Konzepten und der Anwendung empirischer Methoden wie Beobachtung, Tiefeninterviews und Umfragen beim Zielpublikum wurde eine Reihe von Empfehlungen als Prämisse für die Verbesserung des Managements der Werbekommunikation der Reisebüros vorgeschlagen.

In der heutigen digitalen Kommunikationslandschaft sind die sozialen Netzwerke ein wichtiger Kommunikationskanal für Marken. Das allgemeine Ziel dieser Untersuchung ist es, die Wahrnehmung der Verbraucher von Social-Media-Posts von Luxusmodemarken zu verstehen. Im Einzelnen wurden die folgenden Dimensionen analysiert: Information, Mundpropaganda, Trends, Personalisierung, Interaktivität, Markenwert und Kaufabsicht. Unter Verwendung der quantitativen Methode wurden zwei quantitative Studien auf der Grundlage einer Fragebogenerhebung durchgeführt, wobei das Instrument auf dem Modell von Yadav und Rahman (2017) basierte. In Studie I sollte die Perspektive der Verbraucher auf die Veröffentlichungen von Luxusmodemarken in den sozialen Medien analysiert werden. In Studie II ging es darum, die Profile der Social-Media-Nutzer von Luxusmodemarken zu analysieren.

V sowremennom cifrowom kommunikacionnom landshafte social'nye seti predstawlqüt soboj wazhnyj kanal kommunikacii dlq brendow. Obschaq cel' dannogo issledowaniq - izuchit' wospriqtie potrebitelqmi postow modnyh brendow klassa lüx w social'nyh setqh. V chastnosti, byli proanalizirowany sleduüschie aspekty: informaciq, "sarafannoe radio", tendencii, personalizaciq, interaktiwnost', cennost' brenda i namerenie kupit'. S pomosch'ü kolichestwennogo metoda byli prowedeny dwa kolichestwennyh issledowaniq na osnowe anketnogo oprosa, instrument kotorogo byl osnowan na modeli Yadav i Rahman (2017). V issledowanii I stawilas' zadacha proanalizirowat' tochku zreniq potrebitelej na publikacii, kotorye brendy modnoj odezhdy klassa lüx delaüt w social'nyh setqh. V issledowanii II stawilas' zadacha proanalizirowat' profili pol'zowatelej social'nyh setej modnyh brendow klassa lüx.

"LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn" is a comprehensive guide for businesses and professionals looking to elevate their marketing game on the world's largest professional networking platform.This book is a must-read for anyone looking to build a strong personal brand, create engaging content, optimize their LinkedIn profile, and target the right audience. With detailed strategies for leveraging LinkedIn groups, company pages, ads, analytics, and video content, readers will learn how to maximize their reach and generate leads and revenue.In addition, this book covers the latest trends and predictions for the future of LinkedIn marketing, including personalization, video content, LinkedIn Stories, and social responsibility. With practical tips, real-world examples, and insights from leading LinkedIn experts, readers will gain a competitive edge and stay ahead of the curve.Whether you are a business owner, marketer, or professional looking to build your online presence and achieve your career goals, "LinkedIn Edge" provides the tools and knowledge you need to succeed on the world's premier professional networking platform.

La costruzione di una solida identità digitale è importante per la reputazione di un marchio perché aiuta a creare un'immagine coerente e credibile online a prova di crisi. Questo a sua volta può aumentare la fiducia dei consumatori, migliorare la visibilità del marchio e attirare nuovi clienti. In questo libro spiego in maniera semplice come migliorare la brand reputation sul web costruendo una forte identità digitale per essere percepiti nella maniera giusta da Google e dai tuoi potenziali clienti. Approfondiremo tutti gli aspetti necessari, dall'importanza della SEO ai social network, da google my business al processo di autoapprendimento di google fino ad arrivare ai domini NFT. Troverai in questo libro un compagno che ti seguirà nel consolidamento del tuo brand!

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

Venture beyond traditional perspectives and harness the untapped power of customer engagement with "The Art of After-Sales Marketing." This groundbreaking guide presents a fresh perspective on marketing that encourages readers to leverage their creativity and storytelling skills to enhance customer engagement and loyalty. "The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images. Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion." - Dr. Trevor Bringnall. Dive Deep into a Revolutionary Approach: This isn't just another marketing book. Discover the artistry of after-sales marketing and see how it parallels the beauty and intricacy of visual storytelling. Chapters That Illuminate and Inspire:Chapter 1: Embrace marketing with the heart of an artist.Chapter 2: Dive into the rich tapestry of after-sales marketing.Chapter 3: Master the foundational elements of post-purchase engagement.Chapter 4: Equip yourself with the tools that form the symphony of lasting customer relationships.Chapter 5: Witness the grand reveal - strategies that leave an indelible mark.Chapter 6: Gaze into the future and see where the world of after-sales marketing is headed. Key Takeaways:Understand the undeniable importance of customer retention in a brand's journey.Discover the correlation between storytelling, art, and marketing.Gain practical strategies to turn your customers into fervent brand evangelists.Who is this for? Whether you're a newbie in the marketing realm or a seasoned professional looking for a fresh take, this guide is your key to unlocking a goldmine of customer engagement strategies. Why Buy Now?Elevate your marketing game.Ensure long-term customer loyalty.Boost profitability through powerful post-purchase strategies.Your journey with a customer doesn't end at the sale. It's only the beginning! Unearth the art of building lasting bonds and fostering continuous relationship-building. Grab your copy NOW and redefine your after-sales marketing approach!

It all starts with a sale!Whether you love it or have it, making sales drives your business. You don't get to use your technical and creative skills until you make the sale. If you've been selling for a long time, this book will be a good refresher. If you're new to selling, this book will give you the tools, and the confidence, to make more sales. I'll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide. I'll guide you to find your own unique selling style. When your customers and clients can see and understand why they should buy from you, and only you, they have to pay your price to get your results. You've taken an important first step towards making more sales. Thanks for choosing me as your guide. - Alan Berg, CSPNote from the author:I originally wrote Shut Up and Sell More Weddings & Events, as that's the industry where I've spent the last 30 years in sales, sales management and sales training. While I speak and consult to wedding and event businesses, I don't talk about weddings or events, I talk about business. So many people told me that the tips and ideas in that book apply to any business, so I finally took the hint and made this version for you. I hope that you find these ideas useful for your business as well. Any of my other books will also help you, regardless of what you sell or what your business does. You may just have to read between the lines on some of the examples. Thanks for considering this book and please check out the Wedding Business Solutions podcast. I talk about business and life (not weddings or events).

Le marketing digital : un avenir prometteur pour tous. Le numérique est aujourd'hui un canal de promotion et d'acquisition incontournable. Son importance s'est davantage imposée avec la crise sanitaire qui a accéléré la transformation digitale.Dans ce livre, l'auteur fait la différence entre le marketing traditionnel et le marketing digital qu'il appelle le marketing de performance. Tout homme fonctionne comme une entreprise et est forcément appelé à respecter les principes du fonctionnement de cette entreprise si elle veut réussir. Et s¿il est appelé à diriger sa famille ou une entreprise, il ne pourra réussir que si les principes de gestion d¿entreprise sont respectés.Ce livre s¿avère complet dans la formation de tous ceux qui sont disposés à apprendre, savoir, les particuliers, les étudiants, les entrepreneurs et les experts. C¿est un guide par excellence pour générer des gains partant de zéro grâce à l¿internet.

Este estudio buscó identificar el comportamiento de compra de los consumidores en un ambiente virtual, más específicamente de los usuarios de la red social "facebook". El estudio es de carácter exploratorio, ya que busca, en general, comprender los procesos que rodean al comercio electrónico, incluyendo el proceso de marketing digital, esencial para la realización de acciones que involucran mecanismos publicitarios, con el objetivo de entender cómo funciona el comportamiento de compra de los individuos para encontrar mejores formas de aproximación al público. Para ello, se realizó un cuestionario a través de la plataforma "google forms" para analizar y conocer el perfil socioeconómico, así como la percepción e interacción del encuestado con los distintos tipos de anuncios, en internet y redes sociales, que tratan de inducir al individuo a realizar una compra de un bien o servicio relacionado con el trabajo para obtener los resultados de esta investigación. De este modo, el análisis del comportamiento de compra en el entorno virtual demuestra la importancia de comprender cómo los mecanismos publicitarios afectan al comportamiento de compra de los encuestados en el entorno virtual.

In dieser Studie wurde versucht, das Kaufverhalten von Verbrauchern in einer virtuellen Umgebung zu ermitteln, insbesondere von Nutzern des sozialen Netzwerks "Facebook". Es handelt sich um eine explorative Studie, die ganz allgemein versucht, die Prozesse im Zusammenhang mit dem elektronischen Handel zu verstehen, einschließlich des digitalen Marketingprozesses, der für die Durchführung von Aktionen mit Werbemechanismen unerlässlich ist, um zu verstehen, wie das Kaufverhalten des Einzelnen funktioniert, um bessere Wege zu finden, um die Öffentlichkeit anzusprechen. Zu diesem Zweck wurde ein Fragebogen mit Hilfe der Plattform "google forms" erstellt, um das sozioökonomische Profil sowie die Wahrnehmung der Befragten und ihre Interaktion mit den verschiedenen Arten von Werbung im Internet und in den sozialen Netzwerken zu analysieren und zu verstehen, mit denen versucht wird, den Einzelnen zum Kauf einer Ware oder Dienstleistung im Zusammenhang mit der Arbeit zu veranlassen, um die Ergebnisse dieser Untersuchung zu erhalten. Auf diese Weise zeigt die Analyse des Kaufverhaltens in der virtuellen Umgebung, wie wichtig es ist, zu verstehen, wie Werbemechanismen das Kaufverhalten der Befragten in der virtuellen Umgebung beeinflussen.

This study sought to identify the purchasing behaviour of consumers in a virtual environment, more specifically users of the "facebook" social network. The study is exploratory in nature, as it seeks, in general, to understand the processes surrounding e-commerce, including the digital marketing process, which is essential for carrying out actions involving advertising mechanisms, with the aim of understanding how individuals' purchasing behaviour works in order to find better ways of approaching the public. To this end, a questionnaire was carried out using the "google forms" platform to analyse and understand the socio-economic profile, as well as the respondent's perception of and interaction with the various types of adverts, on the internet and social networks, which try to induce the individual to make a purchase of a good or service related to the work in order to obtain the results of this research. In this way, the analysis of purchasing behaviour in the virtual environment demonstrates the importance of understanding how advertising mechanisms affect respondents' purchasing behaviour in the virtual environment.

Cel'ü dannogo issledowaniq bylo wyqwlenie pokupatel'skogo powedeniq potrebitelej w wirtual'noj srede, a tochnee pol'zowatelej social'noj seti "facebook". Issledowanie nosit issledowatel'skij harakter, poskol'ku naprawleno w celom na ponimanie processow, swqzannyh s älektronnoj kommerciej, wklüchaq process cifrowogo marketinga, kotoryj neobhodim dlq osuschestwleniq dejstwij, swqzannyh s reklamnymi mehanizmami, s cel'ü ponimaniq pokupatel'skogo powedeniq indiwiduumow dlq poiska luchshih sposobow obrascheniq k naseleniü. S ätoj cel'ü bylo prowedeno anketirowanie s ispol'zowaniem platformy "google forms" dlq analiza i ponimaniq social'no-äkonomicheskogo profilq, a takzhe wospriqtiq i wzaimodejstwiq respondenta s razlichnymi widami reklamy w Internete i social'nyh setqh, kotorye pytaütsq pobudit' cheloweka sowershit' pokupku towara ili uslugi, swqzannoj s rabotoj, chtoby poluchit' rezul'taty dannogo issledowaniq. Takim obrazom, analiz pokupatel'skogo powedeniq w wirtual'noj srede demonstriruet wazhnost' ponimaniq togo, kak reklamnye mehanizmy wliqüt na pokupatel'skoe powedenie respondentow w wirtual'noj srede.

Questo studio ha cercato di individuare il comportamento d'acquisto dei consumatori in un ambiente virtuale, più precisamente degli utenti del social network "facebook". Lo studio ha carattere esplorativo, in quanto cerca, in generale, di comprendere i processi che circondano il commercio elettronico, compreso il processo di marketing digitale, essenziale per realizzare azioni che coinvolgono i meccanismi pubblicitari, con l'obiettivo di capire come funziona il comportamento d'acquisto degli individui per trovare modi migliori per avvicinarsi al pubblico. A tal fine, è stato realizzato un questionario utilizzando la piattaforma "google forms" per analizzare e comprendere il profilo socio-economico, nonché la percezione e l'interazione dell'intervistato con i vari tipi di pubblicità, su internet e sui social network, che cercano di indurre l'individuo ad effettuare un acquisto di un bene o di un servizio legato al lavoro per ottenere i risultati di questa ricerca. In questo modo, l'analisi del comportamento di acquisto nell'ambiente virtuale dimostra l'importanza di comprendere come i meccanismi pubblicitari influenzino il comportamento di acquisto degli intervistati nell'ambiente virtuale.

Cette étude vise à identifier le comportement d'achat des consommateurs dans un environnement virtuel, plus précisément des utilisateurs du réseau social "facebook". L'étude est de nature exploratoire, car elle cherche, en général, à comprendre les processus entourant le commerce électronique, y compris le processus de marketing numérique, qui est essentiel pour mener à bien des actions impliquant des mécanismes publicitaires, dans le but de comprendre comment fonctionne le comportement d'achat des individus afin de trouver de meilleures façons d'approcher le public. À cette fin, un questionnaire a été réalisé à l'aide de la plateforme "google forms" afin d'analyser et de comprendre le profil socio-économique, ainsi que la perception et l'interaction du répondant avec les différents types de publicités, sur Internet et les réseaux sociaux, qui tentent d'inciter l'individu à effectuer un achat d'un bien ou d'un service lié à l'¿uvre afin d'obtenir les résultats de cette recherche. Ainsi, l'analyse du comportement d'achat dans l'environnement virtuel démontre l'importance de comprendre comment les mécanismes publicitaires affectent le comportement d'achat des répondants dans l'environnement virtuel.

Acrettors is an essential sales tool for the automotive motorcycle sales person. Applying this system will immediately improve your sales results. You will make more money and develop into a professional sales person.

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide "e;social strategy,"e; form a "e;social mindset,"e; and infuse a "e;social gene"e; into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business.  

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.   SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.

The amazing success story of the man behind Ströer, t-online.de, Statista... With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.

Advice on organizing and profiting from your own garage sales, how to successfully buy from other garage sales, the value of appraisals, and negotiating with pawn shops, estate sales, antique and consignment stores, flea markets, and online sources such as eBay, Craigslist, and Etsy. If you have something to sell, this is the book to help you do it.

A questão do monopólio de género e étnico no sector informal já foi abordada. Foram efectuados vários estudos no mesmo sentido. As conclusões da maioria destes estudos apresentam o monopólio étnico no sector informal como o resultado de vários factores. No âmbito da nossa dissertação de mestrado II, optámos por nos debruçar sobre o tema "género e monopólio étnico no sector informal na Costa do Marfim: o caso da produção e comercialização do tchapalo pelas mulheres Lobi de Agnibilékrou". A particularidade deste trabalho reside no facto de abordar a questão do monopólio de género e étnico na produção e comercialização do tchapalo na sub-prefeitura de Agnibilékrou pelas mulheres Lobi.

Ya se ha abordado la cuestión del monopolio étnico y de género en el sector informal. Se han realizado varias investigaciones en este sentido. Las conclusiones de la mayoría de estos estudios presentan el monopolio étnico en el sector informal como el resultado de varios factores. En el marco de nuestra tesina de Máster II, optamos por centrarnos en el tema "género y monopolio étnico en el sector informal de Costa de Marfil: el caso de la producción y comercialización de tchapalo por las mujeres lobi de Agnibilékrou". La particularidad de este trabajo reside en que aborda la cuestión del monopolio de género y étnico en la producción y comercialización del tchapalo en la subprefectura de Agnibilékrou por las mujeres lobi.

Die Frage des Geschlechts und des ethnischen Monopols im informellen Sektor ist ein Thema, das bereits angesprochen wurde. Mehrere Untersuchungen wurden in diesem Zusammenhang durchgeführt. Die Schlussfolgerungen der meisten dieser Arbeiten stellen das ethnische Monopol im informellen Sektor als Ergebnis mehrerer Faktoren dar. Im Rahmen der Erstellung unserer Masterarbeit II haben wir uns entschieden, unsere Überlegungen auf das Thema "Gender und ethnisches Monopol im informellen Sektor in der Elfenbeinküste: Fall der Herstellung und Vermarktung von Tchapalo durch Lobi-Frauen aus Agnibilékrou" zu richten. Die Besonderheit der vorliegenden Arbeit liegt darin, dass sie sich mit dem Thema Gender und ethnisches Monopol bei der Herstellung und Vermarktung von Tchapalo in der Unterpräfektur Agnibilékrou durch Lobi-Frauen befasst.

Problema gendernoj i ätnicheskoj monopolii w neformal'nom sektore uzhe rassmatriwalas'. V ätom naprawlenii bylo prowedeno neskol'ko issledowanij. Vywody bol'shinstwa iz nih predstawlqüt ätnicheskuü monopoliü w neformal'nom sektore kak rezul'tat dejstwiq neskol'kih faktorow. V ramkah magisterskoj dissertacii my reshili sosredotochit'sq na teme "Gendernaq i ätnicheskaq monopoliq w neformal'nom sektore Kot-d'Iwuara: na primere proizwodstwa i sbyta tchapalo zhenschinami Lobi iz Agnibilekru". Osobennost' dannoj raboty zaklüchaetsq w tom, chto w nej rassmatriwaetsq wopros gendernoj i ätnicheskoj monopolii w proizwodstwe i sbyte tchapalo w subprefekture Agnibilekru zhenschinami Lobi.

The issue of gender and ethnic monopoly in the informal sector has already been addressed. Several investigations have been carried out in the same vein. The conclusions of most of these studies present ethnic monopoly in the informal sector as the result of several factors. As part of our Master II dissertation, we chose to focus on the subject of "gender and ethnic monopoly in the informal sector in Côte d'Ivoire: the case of tchapalo production and marketing by Lobi women in Agnibilékrou". The particularity of this work lies in the fact that it addresses the question of gender and ethnic monopoly in the production and marketing of tchapalo in the sub-prefecture of Agnibilékrou by Lobi women.