Marketing

Dieses essential erläutert, wie B2B-Unternehmen Inbound-Marketing erfolgreich umsetzen können, um ihre Vertriebsergebnisse nachhaltig zu verbessern. Der Schlüssel liegt in kontinuierlich generiertem Content, der über geeignete Kanäle ausgespielt wird ¿ mit dem Ziel, dass Potenzialkunden von sich aus auf das verkaufende Unternehmen zukommen. Marketing-Automation-Software ermöglicht dabei eine individuelle und gleichzeitig kostengünstige Interaktion mit potenziellen Kunden. Ist ein Lead ¿Sales Ready¿, kann der Vertrieb den bereits interessierten und qualifizierten Kontakt übernehmen.Prof. Dr. Christian Dach beschreibt kompakt und auf den Punkt, wie B2B-Unternehmen diesen Ansatz zielführend im Unternehmen implementieren können und dadurch hochbezahlte Verkaufsmitarbeiter wesentlich effektiver einsetzen sowie die Conversion-Rate deutlich steigern können.

This study mostly concentrating on e-commerce and its transaction based on customers choice of products which is also collaborating into logistics were the necessity of it play a wonder in most of supply chain industry. With the emergence of ecommerce and online shopping, the demand for efficient and reliable logistics service to transport goods purchased online has grown significant in recent years.

This study brings an outcome of usage of palm leaf and its most significance on health related amenities. Towards its performance, we could see its durability, heat resistant, absorb moistures, 100% biodegradable. Palm leaf plates are available in a variety of sizes and shapes, making them perfect for any occasion. They are made from fallen palm leaves of areca palm trees that are gathered, cleaned, and then pressed into shape. A palm leaf plate is an eco-friendly alternative to a single-use paper plate.

This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Today, enterprises are widely operating as economic entities that can quickly adapt to changes in the economic environment and constantly require new techniques and technologies . Therefore, special attention is being paid to the development of the enterprise and ensuring its competitiveness in our republic. President of the Republic of Uzbekistan S. Mirziyoev noted : ... We need organizational, legal steps, we need to create financial mechanisms and conditions. ...

This book is aimed at SME managers, marketing directors, consultants and business school students. The author highlights the marketing challenges faced by small and medium-sized businesses and the main constraints they face. Without claiming to be exhaustive, this work provides new insights into Tunisian marketing within SMEs in the industrial sector and industry-related services, a field that is being invented day by day. The first part is designed for readers seeking theoretical knowledge on the fundamentals of marketing in the context of small and medium-sized enterprises. The second part focuses on the marketing component of the "Innovation, Economic Development and Employment" Project (GIZ) and the role of marketing within the companies benefiting from the program.

Who Is This Book For?This book is for those looking for a set of tools that can be used to create monumental increases in their businesses, by using principles that leverage the smallest activities into the biggest results. This can be applied to creating a new business from scratch, or can be used to turn your existing business upside down, creating a windfall of new profits.Who Is This Book Not For?This book is not for anyone looking for the latest get rich quick scheme, or short term hacks, that won't be useful in the coming years. Although we currently leverage Amazon.com as our main marketplace for private label products, this will also not be a technical guide to one specific platform or another. Instead, you should expect to learn the fundamental principles that can be applied to all businesses

Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.

Within the context of marketing, one of the most importantfactors to consider is customer satisfaction, sometimesknown by its acronym, CSAT. In essence, it acts as a gauge thatdetermines how evectile'y a company:s goods and serlices meet orelen exceed the expectations of its customers. Customer satisfactionmay be summed up with the fo''owing de"nition( )the number ofcustomers, or percentage of tota' customers, whose reported experiencewith a "rm, its products, or its serlices zratingsq, exceeds speci-"ed satisfaction goa's.) This de"nition captures the core of customersatisfaction perfect'y. This concept emphasiJes how important it is tonot on'y satisfy, but rather continua''y exceed, the expectations andwants of the priJed c'ients.Customers hale a signi"cant amount ofsway and are unOuestionab'y the essentia' driling force behind thesuccess of any business. Their indilidua' tastes, co''ectile liewpoints,and summatile experiences

Integrated Marketing Communication (IMC) is a strategic approach that aims to create a seamless and consistent brand message across various communication channels. This description explores the concept of IMC and its significance in building a strong and unified brand identity.IMC involves the integration and coordination of all marketing communication elements; such as advertising; public relations; sales promotions; direct marketing; social media; and personal selling. The primary objective is to deliver a cohesive brand message to the target audience; ensuring that all interactions with the brand align with the desired image and positioning.By adopting an integrated approach; organizations can achieve a synergistic effect; where the impact of each communication element is amplified by the others. This leads to a more holistic and compelling brand experience for consumers; fostering brand loyalty and enhancing customer engagement.A key aspect of IMC is consistency in messaging and branding across different platforms. Whether it's a print advertisement; a social media post; or a TV commercial; the core message and visual elements should remain consistent; reinforcing the brand's identity and values.IMC also emphasizes the importance of understanding the target audience and tailoring the message to resonate with their needs; preferences; and behaviors. Through market research and customer insights; organizations can craft messages that speak directly to their audience; creating a more meaningful and relevant connection.In the digital age; IMC has become even more crucial as consumers interact with brands through multiple touchpoints and devices. An integrated approach ensures that the brand's message is consistent across online and offline channels; providing a seamless experience for the modern consumer.

Jeta kniga prednaznachena dlq rukowoditelej malyh i srednih predpriqtij, direktorow po marketingu, konsul'tantow i studentow biznes-shkol. Awtor osweschaet marketingowye problemy malyh i srednih predpriqtij i osnownye ogranicheniq, s kotorymi oni stalkiwaütsq. Ne pretenduq na ischerpywaüschuü polnotu, äta rabota daet nowoe predstawlenie o tunisskom marketinge na malyh i srednih predpriqtiqh promyshlennogo sektora i uslug, swqzannyh s promyshlennost'ü, - oblasti, kotoraq izobretaetsq s kazhdym dnem. Perwaq chast' rasschitana na chitatelej, stremqschihsq poluchit' teoreticheskie znaniq po osnowam marketinga w kontexte malyh i srednih predpriqtij. Vo wtoroj chasti rassmatriwaetsq marketingowyj aspekt proekta "Innowacii, äkonomicheskoe razwitie i zanqtost'" (GIZ) i mesto marketinga w kompaniqh, uchastwuüschih w programme.

Este libro está dirigido a gerentes de PYME, directores de marketing, consultores y estudiantes de escuelas de negocios. El autor pone de relieve los retos de marketing de las pequeñas y medianas empresas y las principales limitaciones a las que se enfrentan. Sin pretender ser exhaustiva, esta obra aporta nuevas perspectivas sobre el marketing tunecino en las PYME del sector industrial y de servicios relacionados con la industria, un campo que se inventa día a día. La primera parte está destinada a los lectores que buscan conocimientos teóricos sobre los fundamentos del marketing en el contexto de las pequeñas y medianas empresas. La segunda parte trata del aspecto de marketing del Proyecto "Innovación, Desarrollo Económico y Empleo" (GIZ) y del lugar que ocupa el marketing dentro de las empresas beneficiarias del programa.

Este livro destina-se a gestores de PME, directores de marketing, consultores e estudantes de gestão. O autor destaca os desafios de marketing das pequenas e médias empresas e os principais constrangimentos que enfrentam. Sem pretender ser exaustiva, esta obra fornece novos conhecimentos sobre o marketing tunisino nas PME do sector industrial e dos serviços ligados à indústria, um domínio que se inventa de dia para dia. A primeira parte destina-se aos leitores que procuram um conhecimento teórico dos fundamentos do marketing no contexto das pequenas e médias empresas. A segunda parte aborda a vertente de marketing do projeto "Inovação, Desenvolvimento Económico e Emprego" (GIZ) e o lugar do marketing nas empresas beneficiárias do programa.

Questo libro si rivolge ai manager delle PMI, ai direttori marketing, ai consulenti e agli studenti delle scuole di economia. L'autore mette in evidenza le sfide di marketing delle piccole e medie imprese e i principali vincoli che devono affrontare. Senza pretendere di essere esaustivo, questo lavoro fornisce nuovi spunti di riflessione sul marketing tunisino all'interno delle PMI del settore industriale e dei servizi legati all'industria, un campo che viene inventato di giorno in giorno. La prima parte è destinata ai lettori che desiderano una conoscenza teorica dei fondamenti del marketing nel contesto delle piccole e medie imprese. La seconda parte si occupa dell'aspetto marketing del progetto "Innovazione, sviluppo economico e occupazione" (GIZ) e del ruolo del marketing nelle aziende beneficiarie del programma.

Dans ce livre je explore l'importance croissante du Chat GPT (Générateur de Texte Pré-entraîné) pour les entreprises. Le Chat GPT, basé sur l'intelligence artificielle, est un modèle de langage puissant qui permet aux entreprises d'interagir avec leurs clients de manière plus efficace et personnalisée.J'explique comment le Chat GPT peut être utilisé pour automatiser les réponses aux questions fréquentes des clients, fournir un support client instantané 24h/24 et 7j/7, et même guider les clients dans leur processus d'achat. Grâce à sa capacité à comprendre et à générer du texte de manière naturelle, le Chat GPT offre une expérience utilisateur améliorée et une communication plus fluide.Mon livre vise à fournir aux entrepreneurs, aux responsables du marketing et aux professionnels de la technologie une compréhension approfondie du potentiel du Chat GPT et de son impact sur les entreprises. Il offre des conseils pratiques pour intégrer cette technologie dans les stratégies d'entreprise, en mettant l'accent sur la création d'expériences client exceptionnelles et la transformation digitale.

Dieses Buch richtet sich an Führungskräfte in kleinen und mittleren Unternehmen sowie an Marketingleiter, Berater und Studenten von Managementschulen. Der Autor hebt die Marketingherausforderungen kleiner und mittlerer Unternehmen und die wichtigsten Einschränkungen hervor, mit denen sie konfrontiert sind. Ohne Anspruch auf Vollständigkeit vermittelt diese Arbeit neue Erkenntnisse über das tunesische Marketing in den KMU des Industriesektors und der industrienahen Dienstleistungen, einem Bereich, der von Tag zu Tag neu erfunden wird. Der erste Teil ist für Leser gedacht, die nach theoretischem Wissen über die Grundlagen des Marketings im Kontext kleiner und mittlerer Unternehmen suchen. Der zweite Teil befasst sich mit der Marketingkomponente des Projekts "Innovation, wirtschaftliche Entwicklung und Beschäftigung" (GIZ) und dem Stellenwert des Marketings innerhalb der Unternehmen, die von dem Programm profitieren.

Unlock the Secrets to Business Growth through Customer Service Excellence!In today's competitive business landscape, exceptional customer service isn't just a luxury - it's a necessity for driving business success. "How to Achieve Business Growth through Customer Service Excellence" is your definitive guide to unlocking the true potential of your business by delivering unparalleled customer experiences.Discover the strategic insights and proven tactics that will propel your business forward. This comprehensive guide unveils the power of customer-centric strategies, guiding you through the art of building a customer-focused culture, crafting winning customer service tactics, and optimizing every touchpoint for lasting customer satisfaction.Inside, you'll find:Proven Strategies: Learn how to design and implement customer service strategies that directly impact your bottom line and foster business growth.Customer-Centric Mindset: Explore the mindset shift required to put customers at the core of your operations and consistently exceed their expectations.Step-by-Step Guidance: Follow practical step-by-step instructions to develop a customer-centric approach that sets you apart from the competition.Real-world Examples: Gain insights from real-world case studies showcasing businesses that have achieved remarkable success through exceptional customer service.Effective Communication: Master the art of communication and active listening to create genuine connections with your customers.Sustainable Success: Discover how exceptional customer experiences lead to customer loyalty, positive word-of-mouth, and sustained business growth.Whether you're a business owner, entrepreneur, marketer, or manager, this ultimate guide equips you with the tools to transform your customer service into a strategic asset that drives unparalleled business success.Elevate your business to new heights with the power of exceptional customer service. Unlock your potential today - grab your copy of "How to Achieve Business Growth through Customer Service Excellence" and embark on a journey toward lasting customer satisfaction and business success.

This book is THE very quick and easy to use sales how-to reference manual for people who want to ethically and professionally win the sale everytime. It contains 68 short how-to chapters (plus a dictionary) - perfect for salespeople who need answers NOW. Happy Selling and please feel free to give the book a 5 star rating once you've read it and agree. Thanks and Have a Great Day, Grant

Cet ouvrage s¿adresse aux dirigeants des PME ainsi qüaux directeurs marketing, consultants et étudiants des écoles de gestion. L¿auteur met en relief les défis marketing des petites et moyennes entreprises et les principales contraintes auxquelles elles font face. Sans prétendre à l¿exhaustivité, ce travail apporte des connaissances nouvelles sur le marketing tunisien au sein des PME du secteur industriel et des services liés à l¿industrie, un domaine qui s¿invente de jour en jour. La première partie a été pensée pour les lecteurs en quête de connaissances théoriques sur les fondamentaux du marketing dans le contexte des petites et moyennes entreprises. La seconde partie porte sur le volet marketing du Projet "Innovation, Développement Economique et Emploi" (GIZ) et sur la place du marketing au sein des entreprises bénéficiaires du programme.

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term ¿phygital reality market¿ is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation ¿ in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

Implementing a quality digital marketing strategy to increase sales and improve brand awareness is no longer an option in 2023. With more consumers discovering new companies, products and services via their smartphones, user experience is becoming increasingly important. Consumption patterns are changing, and so are algorithms. You have tools and content at your disposal to attract, convert and engage your audience, depending on where they are in the buying cycle. An effective digital strategy is considered consistent with a brand's overall marketing strategy, and consists of inbound and outbound marketing activities. The former is based on a content strategy that delivers medium- to long-term results and is cost-effective. The second is to act more directly. The more expensive, the faster you'll see results. Whether your digital strategy is part of your physical marketing strategy or is your only communication channel of choice, it needs to go through seven key phases to come to fruition.

A implementação de uma estratégia de marketing digital de qualidade para aumentar as vendas e melhorar o conhecimento da marca já não é uma opção em 2023. Com cada vez mais consumidores a descobrirem novas empresas, produtos e serviços através dos seus smartphones, a experiência do utilizador está a tornar-se cada vez mais importante. Os padrões de consumo estão a mudar, assim como os algoritmos. Tem à sua disposição ferramentas e conteúdos para atrair, converter e envolver o seu público, dependendo do ponto em que este se encontra no ciclo de compra. Considera-se que uma estratégia digital eficaz é coerente com a estratégia de marketing global de uma marca e consiste em actividades de marketing de entrada e de saída. A primeira baseia-se numa estratégia de conteúdos que produz resultados a médio e longo prazo e é eficaz em termos de custos. A segunda consiste em atuar de forma mais direta. Quanto mais dispendiosa for, mais rapidamente verá resultados. Quer a sua estratégia digital faça parte da sua estratégia de marketing físico ou seja o seu único canal de comunicação de eleição, tem de passar por sete fases fundamentais para se tornar uma realidade.

Poner en marcha una estrategia de marketing digital de calidad para aumentar las ventas y mejorar el conocimiento de la marca ya no es una opción en 2023. Con cada vez más consumidores que descubren nuevas empresas, productos y servicios a través de sus smartphones, la experiencia de usuario es cada vez más importante. Los patrones de consumo están cambiando, y los algoritmos también. Tienes herramientas y contenidos a tu disposición para atraer, convertir e involucrar a tu audiencia, dependiendo de en qué punto del ciclo de compra se encuentren. Se considera que una estrategia digital eficaz es coherente con la estrategia general de marketing de una marca y consta de actividades de marketing entrante y saliente. La primera se basa en una estrategia de contenidos que ofrece resultados a medio y largo plazo y es rentable. El segundo consiste en actuar de forma más directa. Cuanto más costosa sea, más rápido verá los resultados. Tanto si su estrategia digital forma parte de su estrategia de marketing físico como si es su único canal de comunicación elegido, debe pasar por siete fases clave para convertirse en realidad.

L'implementazione di una strategia di marketing digitale di qualità per aumentare le vendite e migliorare la consapevolezza del marchio non è più un'opzione nel 2023. Con un numero sempre maggiore di consumatori che scoprono nuove aziende, prodotti e servizi attraverso i loro smartphone, l'esperienza dell'utente sta diventando sempre più importante. I modelli di consumo stanno cambiando, così come gli algoritmi. Avete a disposizione strumenti e contenuti per attrarre, convertire e coinvolgere il vostro pubblico, a seconda del punto in cui si trova nel ciclo di acquisto. Una strategia digitale efficace è considerata coerente con la strategia di marketing complessiva di un marchio e consiste in attività di marketing inbound e outbound. La prima si basa su una strategia di contenuti che offre risultati a medio e lungo termine ed è efficace dal punto di vista dei costi. Il secondo consiste nell'agire in modo più diretto. Più è costosa, più rapidamente si vedranno i risultati. Sia che la vostra strategia digitale sia parte della vostra strategia di marketing fisico o che sia il vostro unico canale di comunicazione, deve passare attraverso sette fasi chiave per diventare una realtà.

V 2023 godu realizaciq kachestwennoj strategii cifrowogo marketinga, naprawlennoj na uwelichenie prodazh i powyshenie uznawaemosti brenda, uzhe ne qwlqetsq chem-to iz rqda won wyhodqschim. Poskol'ku wse bol'she potrebitelej otkrywaüt dlq sebq nowye kompanii, produkty i uslugi s pomosch'ü swoih smartfonow, pol'zowatel'skij opyt stanowitsq wse bolee wazhnym. Menqütsq modeli potrebleniq, a wmeste s nimi i algoritmy. V washem rasporqzhenii est' instrumenty i kontent dlq priwlecheniq, konwertacii i wowlecheniq auditorii w zawisimosti ot togo, na kakom ätape pokupatel'skogo cikla ona nahoditsq. Jeffektiwnaq cifrowaq strategiq schitaetsq soglasowannoj s obschej marketingowoj strategiej brenda i sostoit iz whodqschih i ishodqschih marketingowyh meropriqtij. Perwaq osnowana na kontent-strategii, kotoraq obespechiwaet sredne- i dolgosrochnye rezul'taty i qwlqetsq äkonomicheski äffektiwnoj. Vtoroj predpolagaet bolee prqmye dejstwiq. Chem ona dorozhe, tem bystree wy uwidite rezul'taty. Nezawisimo ot togo, qwlqetsq li washa cifrowaq strategiq chast'ü strategii fizicheskogo marketinga ili edinstwennym kanalom kommunikacii, chtoby stat' real'nost'ü, ona dolzhna projti sem' klüchewyh ätapow.

Die Umsetzung einer hochwertigen digitalen Marketingstrategie zur Steigerung des Umsatzes und der Markenbekanntheit ist im Jahr 2023 keine Option mehr. Da immer mehr Verbraucher neue Unternehmen, Produkte und Dienstleistungen über ihre Smartphones entdecken, wird die Nutzererfahrung immer wichtiger. Die Konsummuster ändern sich, die Algorithmen auch. Ihnen stehen Tools und Inhalte zur Verfügung, mit denen Sie Ihr Publikum ansprechen, konvertieren und binden können, je nachdem, wo es sich im Kaufzyklus befindet. Eine effektive digitale Strategie wird als kohärent mit der gesamten Marketingstrategie einer Marke angesehen und besteht aus Inbound- und Outbound-Marketingaktivitäten. Ersteres basiert auf einer Inhaltsstrategie, die mittel- bis langfristig Ergebnisse liefert und kosteneffizient ist. Die zweite besteht darin, direkter zu agieren. Je teurer es ist, desto schneller werden Sie die Ergebnisse sehen. Unabhängig davon, ob Ihre digitale Strategie Teil Ihrer physischen Marketingstrategie oder der einzige Kommunikationskanal Ihrer Wahl ist, muss sie sieben Schlüsselphasen durchlaufen, um zum Erfolg zu führen.

WIE DU BEIM VERKAUF DEINER IMMOBILIE GUT VORBEREITET UND BESTENS INFORMIERT VIEL ZEIT UND GELD SPARST - WISSEN IST MACHT.Diese Publikation ist ein unentbehrlicher Leitfaden für Personen ohne Verkaufserfahrung. Erkenntnisse aus jahrelanger Praxis der erfolgreichen Immobilienvermittlung sind für jedermann verständlich beschrieben. Klare Handlungsanleitungen stehen zur unmittelbaren Umsetzung bereit. Keine graue Theorie, sondern Mittel, Methoden und Muster.In diesem Buch lernst du, wann der richtige Zeitpunkt ist, um dein Vorhaben in Angriff zu nehmen, wie du verkaufshindernde Faktoren beseitigst und Verbesserungspotenzial nutzt, mit welcher Werbung du den Käufer kostengünstig findest, wie du die grössten "Zeitfresser" beim Liegenschaftsverkauf eliminierst, was du zu einer hohen Nachfrage und der Sicherung deines Preises beitragen kannst, wie du deine Verhandlungsposition stärkst und Vertrauen schaffst, wie viel Geld zum Schluss für dich übrig bleibt, und vieles mehr.Bist du bereit, dir neue Fähigkeiten anzueignen, um sämtliche Herausforderungen unabhängig zu meistern?Erfahre, was der Verkauf deiner Immobilie mit deiner ersten Zugreise zu tun hat. Jetzt ist die Zeit gekommen, den Käufer deiner Immobilie selbst glücklich zu machen.

Nachhaltigkeit ist das neue Profitabel und wird auch im Veranstaltungssektor zum Entscheidungsmerkmal werden. Doch wie muss ich mich als Agentur und Dienstleister wandeln, um nachhaltige Events sicherzustellen. Wir zeigen nicht nur einige Stellschrauben für nachhaltige Events auf, sondern setzen zuvor bei der eigenen Organisation an. Hier hat sich Agilität als Beschleuniger für nachhaltigen Wandel bewährt und wir sehen nachhaltige Organisationen als Basis für die Implementierung von nachhaltigen Events. Die Kombination aus Agilem und Nachhaltigem Eventmanagement ergibt eine zukunftsfähige Methode, Events strategisch, konzeptionell, kreativ und logistisch zu entwickeln und das Ganze nachhaltig. Als Basis für die Auswahl von Standards werden die ISO 20121und der ZNU-Standard vorgestellt.

Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer, diplomat, and political theorist in Florence, Italy (De Grazia, 1994). Machiavelli wrote and published many books and plays but is most famous, and infamous, for one book. In The Prince, Machiavelli developed series of thoughts and methods on obtaining and maintaining power, even when facing adversity (De Grazia, 1994; Ledeen, 2000; M cAlpine, 1999). Originally addressed to princes and nobilities of 16th Century Italy,The Prince became a manual for future generations of organizational and political leaders and entrepreneurs alike.without doubt princes become great when they overcome the difficulties and obstacles by which they are confronted .... For this reason many consider that a prince, when he has the opportunity, ought with craft to foster some animosity against himself, so that, having crushed it, his renown may rise higher. (M achiavelli, trans. 1992, p. 98)