Marketing

Nel corso degli anni 2010, i social network sono diventati una parte sempre più importante della vita delle persone. Oggi più di un quarto dell'umanità è presente su almeno un social network. Per gli imprenditori è ormai impossibile ignorare questo canale di comunicazione, sia per le opportunità che offre sia per le sfide che può presentare. Basandosi sulla sua esperienza di lavoro su un progetto imprenditoriale, l'autore mette in luce le varie problematiche che gli imprenditori devono affrontare quando si confrontano con i social network.

A lo largo de la década de 2010, las redes sociales se han convertido en una parte cada vez más importante de la vida de las personas. Hoy en día, más de una cuarta parte de la humanidad está presente en al menos una red social. Para los emprendedores, ya es imposible ignorar este canal de comunicación, tanto por las oportunidades que presenta como por los retos que puede plantear. Basándose en su experiencia de trabajo en un proyecto empresarial, el autor pone de relieve los diversos problemas a los que se enfrentan los empresarios al tratar con las redes sociales.

V techenie 2010-h godow social'nye seti stanowilis' wse bolee wazhnoj chast'ü zhizni lüdej. Segodnq bolee chetwerti chelowechestwa prisutstwuet hotq by w odnoj social'noj seti. Dlq predprinimatelej ignorirowanie ätogo kanala kommunikacii stanowitsq newozmozhnym kak s tochki zreniq otkrywaüschihsq wozmozhnostej, tak i s tochki zreniq woznikaüschih pri ätom problem. Opiraqs' na swoj opyt raboty nad predprinimatel'skim proektom, awtor osweschaet razlichnye problemy, s kotorymi stalkiwaütsq predprinimateli pri rabote s social'nymi setqmi.

Over the course of the 2010s, social networks have taken on considerable importance in everyone's lives. Today, more than a quarter of humanity is present on at least one social network. For entrepreneurs, it is now impossible to ignore this communication channel, both for the opportunities it presents, and for the challenges it can present. Drawing on his experience working on an entrepreneurial project, the author outlines the various issues that entrepreneurs face when dealing with social networks.

Ao longo da década de 2010, as redes sociais tornaram-se uma parte cada vez mais importante da vida das pessoas. Atualmente, mais de um quarto da humanidade está presente em pelo menos uma rede social. Para os empresários, é agora impossível ignorar este canal de comunicação, tanto pelas oportunidades que apresenta como pelos desafios que pode colocar. Com base na sua experiência de trabalho num projeto empresarial, o autor destaca as várias questões que os empresários enfrentam quando lidam com as redes sociais.

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, BSP Business School Berlin (ehem. Potsdam), Sprache: Deutsch, Abstract: Ziel dieser Hausarbeit ist es, ein tiefgreifendes Verständnis der Werbung und ihrer manipulativen Techniken zu erlangen, insbesondere im Kontext der fortgeschrittenen Digitalisierung und der sich daraus ergebenden Möglichkeiten. Im Mittelpunkt steht die Diskussion über traditionelle und moderne Werbemittel, einschließlich Sonderwerbeformen und manipulativen Werbeformen.Diese Hausarbeit untersucht die Rolle und Entwicklung von Werbemitteln im Laufe der Zeit, wobei ein besonderer Schwerpunkt auf der raschen Expansion und Diversifikation durch die Digitalisierung liegt. Mit Fokus auf soziale Medien und Smartphone-Nutzung wird die Möglichkeit einer zielgruppenspezifischen Ansprache durch Nutzerdaten hervorgehoben. Es wird auch eine Untersuchung spezieller Werbeformen, wie des Product-Placements, durchgeführt. Darüber hinaus werden die Ziele der Werbung, ihre Auswirkungen und die Änderung von Einstellungen durch Kommunikation betrachtet. Ein weiterer wichtiger Aspekt dieser Arbeit ist der morphologische Blickwinkel, der die Marktpsychologie, Handlungskreise und Produktwirkungseinheiten abdeckt.

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Ostfalia Hochschule für angewandte Wissenschaften Fachhochschule Braunschweig/Wolfenbüttel , Sprache: Deutsch, Abstract: Mit welchen Social-Media-Marketing-Maßnahmen kann das Damen-Sport-Studio "LadyLife" die Kundenbindung steigern? Das Ziel dieser Bachelorarbeit besteht darin, Handlungsempfehlungen für "LadyLife" zu erarbeiten, die es dem Unternehmen ermöglichen, Social-Media-Marketing-Maßnahmen gezielt zur Steigerung der Kundenbindung einzusetzen. Dazu stellt sich zunächst die Frage, in welchen sozialen Netzwerken die Kundinnen von "LadyLife" optimalerweise angesprochen werden können und sollten. Dies wird mittels einer empirischen Untersuchung in Form einer Kundenbefragung ermittelt. Aus der Auswertung der Daten werden anschließend Handlungsempfehlungen abgeleitet. Zur Bearbeitung der Fragestellung werden zunächst in Kapitel 2 die theoretischen und begrifflichen Grundlagen dargelegt und das Damen-Sport-Studio "LadyLife" vorgestellt. In Kapitel 3 wird das methodische Vorgehen bei der Befragung erläutert. Anschließend werden die Ergebnisse präsentiert (Kapitel 4) und diskutiert (Kapitel 5). Die daraus abgeleiteten Handlungsempfehlungen werden in Kapitel 6 aufgelistet. Ein kurzes Fazit (Kapitel 7) bildet den Abschluss der vorliegenden Arbeit.

In "Selling with Sensitivity," author Liza Altenburg presents a groundbreaking approach to sales in the deathcare industry. With over two decades of experience in service-focused sales, Altenburg brings forth a powerful message: sales can be compassionate, empathetic, and deeply meaningful.This insightful book takes readers on a journey of understanding the unique needs and emotions of individuals and families facing end-of-life arrangements. Through compelling anecdotes and practical guidance, Altenburg demonstrates how incorporating emotional intelligence, active listening, and genuine care can revolutionize the sales process in the deathcare industry."Selling with Sensitivity" challenges the conventional sales approach by emphasizing the importance of building authentic connections with clients. Altenburg explores how empathy, compassion, and an "as if it were my own family" mentality can not only drive sales success but also create a positive and lasting impact on the lives of those served.With a focus on personal and professional growth, this book equips sales professionals in the deathcare industry with the tools and strategies to navigate sensitive conversations, address grief and loss, and provide meaningful support. It also sheds light on the immense rewards of a career in this industry, where every interaction has the potential to make a profound difference in the lives of families.Whether you're a seasoned salesperson or new to the deathcare industry, "Selling with Sensitivity" offers invaluable insights and actionable advice to transform your approach to sales. Discover how empathy, connection, and authenticity can elevate your sales skills, deepen client relationships, and shape a future for deathcare that leaves the stigma behind.Embrace the power of compassion and empathy in deathcare sales and embark on a journey to create meaningful connections and bring comfort to families when they need it most.

Companies often neglect the packaging of their products, but it's what attracts customers in the first place, so they should focus on it to attract more customers. Packaging has to stand out from the crowd, it has to be different to stand out from the crowd. In the cookie industry, we have a multitude of competing companies, all of which are negligent when it comes to packaging.

Unternehmen vernachlässigen oft die Verpackung ihrer Produkte, obwohl es die Verpackung ist, die den Kunden anzieht, also sollten sie darauf setzen, um mehr Kunden anzuziehen. Eine Verpackung muss sich von anderen abheben, sich von anderen unterscheiden, um im Meer zu schwimmen. In der Keksindustrie gibt es viele konkurrierende Unternehmen, die alle ihre Verpackungen vernachlässigen.

As empresas negligenciam frequentemente a embalagem dos seus produtos, mas é o que atrai os clientes em primeiro lugar, pelo que devem concentrar-se nela para atrair mais clientes. As embalagens têm de se destacar, têm de ser diferentes das restantes para se destacarem no meio do oceano. No sector dos biscoitos, temos uma multiplicidade de empresas concorrentes, todas elas negligentes no que diz respeito à embalagem.

Las empresas suelen descuidar el envase de sus productos, pero es lo que atrae a los clientes en primer lugar, así que deberían centrarse en él para atraer a más clientes. El envase tiene que destacar, tiene que ser diferente del resto si quiere sobresalir en medio del océano. En el sector de las galletas, tenemos multitud de empresas competidoras, todas ellas negligentes en lo que respecta al envasado.

Kompanii chasto prenebregaüt upakowkoj swoej produkcii, no imenno ona priwlekaet pokupatelej w perwuü ochered', poätomu oni dolzhny sosredotochit'sq na nej, chtoby priwlech' bol'she klientow. Upakowka dolzhna wydelqt'sq, ona dolzhna otlichat'sq ot ostal'nyh, chtoby wydelit'sq posredi okeana. V biskwitnoj promyshlennosti u nas est' mnozhestwo konkuriruüschih kompanij, i wse oni nebrezhno otnosqtsq k upakowke.

Le aziende spesso trascurano l'imballaggio dei loro prodotti, ma è quello che attira i clienti in primo luogo, quindi dovrebbero concentrarsi su di esso per attirare più clienti. L'imballaggio deve distinguersi, deve essere diverso dagli altri se vuole emergere in mezzo all'oceano. Nel settore dei biscotti abbiamo una moltitudine di aziende concorrenti, tutte negligenti in fatto di packaging.

"Mastering Value Selling: Unlocking Success in the Competitive Marketplace." This book is not just another sales manual; The book is narrated as the journey of a salesperson eager to embark on a transformative journey of value-selling training.

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in VietnamThe book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Online Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Marketing Analytics. 1)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)MARKETING ANALYTICS:7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more!

Il colore può cambiare il processo di acquisto del consumatore? Attira l'attenzione del target? Innesca davvero il processo d'acquisto? Aiuta a raggiungere gli obiettivi di vendita? Può essere considerato uno strumento di marketing? Affinché un individuo acquisti un prodotto o un concetto, deve passare attraverso un processo più o meno complesso. Affinché un prodotto venga acquistato, l'individuo deve essere influenzato positivamente da fattori interni ed esterni. L'individuo può essere spinto all'acquisto da una particolare motivazione, da un bisogno specifico o dall'appartenenza a un determinato gruppo. Ma può anche acquistare semplicemente perché gli piace il colore del prodotto o del marchio. Ma perché il colore sia visibile, è necessario un mezzo: da qui la scelta del poster. Le ricerche dimostrano che il colore attira l'attenzione dei consumatori, influenza il loro comportamento e contribuisce a innescare l'atto di acquisto. Inoltre, suscita emozioni. Su un manifesto, il colore aiuta a dare priorità alle informazioni, ad attirare i potenziali clienti e a far sì che ricordino più facilmente il messaggio...

¿Puede el color cambiar el proceso de compra del consumidor? ¿Atrae la atención del público objetivo? ¿Desencadena realmente el proceso de compra? ¿Ayuda a alcanzar los objetivos de venta? ¿Puede considerarse una herramienta de marketing? Para que una persona compre un producto o se adhiera a un concepto, tiene que pasar por un proceso más o menos complejo. Para que compre un producto, el individuo debe verse influido positivamente por factores internos y externos. El individuo puede verse impulsado a comprar por una motivación particular, una necesidad específica o por pertenecer a un grupo concreto. Pero también puede comprar simplemente porque le gusta el color del producto o de la marca. Pero para que el color sea visible se necesita un medio: de ahí la elección del cartel. Los estudios demuestran que el color atrae la atención del consumidor, influye en su comportamiento y contribuye a desencadenar el acto de compra. También despierta emociones. En un cartel, el color ayuda a jerarquizar la información, atraer a los clientes potenciales y facilitarles el recuerdo del mensaje...

Kann Farbe den Kaufprozess des Verbrauchers verändern? Zieht sie die Aufmerksamkeit der Zielgruppe auf sich? Ist sie tatsächlich ein Auslöser für den Kaufprozess? Trägt sie zur Erreichung von Geschäftszielen bei? Kann sie als Marketinginstrument betrachtet werden? Um ein Produkt zu kaufen oder ein Konzept zu unterstützen, muss der Einzelne einen mehr oder weniger komplexen Prozess durchlaufen. Damit es zu einem Kauf kommt, muss das Individuum durch interne und externe Determinanten positiv beeinflusst werden. Der Einzelne kann durch eine bestimmte Motivation, ein bestimmtes Bedürfnis oder die Zugehörigkeit zu einer bestimmten Gruppe zum Kauf veranlasst werden. Aber er kann auch einfach nur kaufen, weil ihm die Farbe des Produkts oder der Marke gefällt. Damit die Farbe aber sichtbar wird, braucht man ein Medium: Daher die Wahl des Plakats. Die Forschung zeigt, dass Farbe die Aufmerksamkeit des Verbrauchers erregt, sein Verhalten beeinflusst und zur Auslösung des Kaufakts beiträgt. Außerdem weckt sie Emotionen. Auf dem Plakat hilft die Farbe, die Informationen zu hierarchisieren, den potenziellen Kunden zu verführen und ihm das Erinnern der Botschaft zu erleichtern...

Mozhet li cwet izmenit' process pokupki towara potrebitelem? Priwlekaet li on wnimanie ob#ekta? Dejstwitel'no li on zapuskaet process pokupki? Pomogaet li on dostigat' celej prodazh? Mozhno li ego rassmatriwat' kak instrument marketinga? Dlq togo chtoby chelowek kupil towar ili pronixq koncepciej, on dolzhen projti cherez bolee ili menee slozhnyj process. Dlq togo chtoby produkt byl kuplen, na cheloweka dolzhny polozhitel'no powliqt' wnutrennie i wneshnie faktory. K pokupke cheloweka mozhet pobudit' opredelennaq motiwaciq, konkretnaq potrebnost' ili prinadlezhnost' k opredelennoj gruppe. No on mozhet kupit' i prosto potomu, chto emu nrawitsq cwet produkta ili marki. No dlq togo chtoby cwet byl zameten, neobhodim nositel' informacii: otsüda i wybor plakata. Issledowaniq pokazywaüt, chto cwet priwlekaet wnimanie potrebitelej, wliqet na ih powedenie i pomogaet sprowocirowat' akt pokupki. On takzhe wyzywaet ämocii. Na plakate cwet pomogaet rasstawit' prioritety w informacii, priwlech' wnimanie potencial'nogo pokupatelq i oblegchit' zapominanie soobscheniq...

Can color change the consumer's buying process? Does it attract the target's attention? Does it really trigger the buying process? Does it help achieve sales objectives? Can it be considered a sales tool? In order to buy a product or adhere to a concept, the individual has to go through a more or less complex process. For a purchase to take place, the individual must be positively influenced by internal and external factors. The individual may be driven to buy by a particular motivation, a specific need, or by belonging to a particular group. But they may buy simply because they like the color of the product or brand. But for color to be visible, a medium is needed: hence the choice of the poster. Research shows that color attracts consumers' attention, influences their behavior, and helps trigger the act of purchase. It also arouses emotions. On the poster, color helps to prioritize information, attract potential customers and make it easier for them to remember the message...

A cor pode alterar o processo de compra do consumidor? Atrai a atenção do público-alvo? Desencadeia efetivamente o processo de compra? Ajuda a atingir os objectivos de vendas? Pode ser considerada como uma ferramenta de marketing? Para um indivíduo comprar um produto ou aderir a um conceito, tem de passar por um processo mais ou menos complexo. Para que um produto seja comprado, o indivíduo tem de ser influenciado positivamente por factores internos e externos. O indivíduo pode ser levado a comprar por uma motivação particular, uma necessidade específica ou por pertencer a um determinado grupo. Mas também pode comprar simplesmente porque gosta da cor do produto ou da marca. Mas para que a cor seja visível, é necessário um suporte: daí a escolha do cartaz. A investigação mostra que a cor atrai a atenção dos consumidores, influencia o seu comportamento e ajuda a desencadear o ato de compra. Também desperta emoções. Num cartaz, a cor ajuda a hierarquizar a informação, a atrair potenciais clientes e a facilitar a memorização da mensagem...

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Cuban culture, with its immense richness and diversity in traditions and customs, its history and its people, as a nation in the Caribbean region is the most valuable strength for developing tourism. The institutions of tourism and culture have the task of identifying, differentiating and enhancing the tourist and cultural products of this country, involving all the corresponding actors in the preservation of the cultural heritage, through community projects, as a genuine expression of the organic presence in the popular and traditional culture. The objective of this work is to propose cultural exchange programs, through community projects, with different segments of issuing markets for the development of a sustainable cultural tourism.

Kubinskaq kul'tura s ee ogromnym bogatstwom i raznoobraziem tradicij i obychaew, ee istoriq i ee narod, kak gosudarstwo w Karibskom regione, qwlqetsq naibolee cennoj siloj dlq razwitiq turizma. Pered uchrezhdeniqmi turizma i kul'tury stoit zadacha wyqwleniq, differenciacii i rasshireniq turisticheskih i kul'turnyh produktow ätoj strany, priwlecheniq wseh sootwetstwuüschih uchastnikow k sohraneniü kul'turnogo naslediq, posredstwom obschinnyh proektow, kak podlinnogo wyrazheniq organicheskogo prisutstwiq w narodnoj i tradicionnoj kul'ture. Cel' dannoj raboty - predlozhit' programmy kul'turnogo obmena, posredstwom obschinnyh proektow, s razlichnymi segmentami wyezdnyh rynkow dlq razwitiq ustojchiwogo kul'turnogo turizma.

Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. 1)HOW TO BRAND YOURSELF:7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! 2)HOW TO NETWORK:7 Easy Steps to Master Personal Networking, Small Talk, Business Networking Events & Networking Skills. YOU'LL LEARN:How to start identifying contacts that could be useful for your networking process.Choosing contacts to pursue.Learning to defeat your own personal shyness so you will be able to relate to others better and stop being defeated by your fear.How to master the right social skills that will help you thrive.How to help the other person to benefit them to build the relationship.Ways that you can begin to stand out in ways that are meaningful so your connections will remember and respect you.Ways that you can develop your relationships naturally and effectively to better communicate.Methods of maintaining generosity and gratitude to ensure that you can connect better.And so much more! 3)HOW TO DEVELOP YOUR CAREER:7 Easy Steps to Master Getting Promoted, Salary Negotiation, Career Development & Acceleration. YOU'LL LEARN:How to prepare your goals so they will help you to keep moving forward no matter what you are doing and no matter how hard it might seem.How you can begin identifying your strengths and weaknesses and supporting yourself to allow for better progress.How you can make a game plan to keep yourself moving forward.The importance of networking and why you need a solid network to thrive.The reasons that we pass up opportunities that would otherwise greatly benefit us and how to get around this problem.How you can hold yourself accountable to ensure that you can succeed and why you need to work hard to have that accountability in the first place.How you can strive for excellence instead of perfection and why it matters.And so much more!