Considerations for sustainable cultural tourism in Cuba

Cuban culture, with its immense richness and diversity in traditions and customs, its history and its people, as a nation in the Caribbean region is the most valuable strength for developing tourism. The institutions of tourism and culture have the task of identifying, differentiating and enhancing the tourist and cultural products of this country, involving all the corresponding actors in the preservation of the cultural heritage, through community projects, as a genuine expression of the organic presence in the popular and traditional culture. The objective of this work is to propose cultural exchange programs, through community projects, with different segments of issuing markets for the development of a sustainable cultural tourism.