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Business Development via Social Media

Business Development via Social Mediavon Martyna Kostrzewska Sie sparen 16% des UVP sparen 16%
Über Business Development via Social Media

In an environment where competitors implement new, better marketing activities, innovations currently play a key role in determining competitive advantage for service companies. This aspect should be taken into account by micro and small companies, which, compared to large corporations, are not very active on social media. Business owners should focus on the core of marketing innovations, as they can enhance the process of building customer relationships through effective communication on social media. For future research, the author is contemplating a comparative analysis of the SME sector, exploring the benefits of building virtual communities using Facebook.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9786206753131
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 56
  • Veröffentlicht:
  • 27. Juli 2023
  • Abmessungen:
  • 150x4x220 mm.
  • Gewicht:
  • 102 g.
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  Versandfertig in 1-2 Wochen.

Beschreibung von Business Development via Social Media

In an environment where competitors implement new, better marketing activities, innovations currently play a key role in determining competitive advantage for service companies. This aspect should be taken into account by micro and small companies, which, compared to large corporations, are not very active on social media. Business owners should focus on the core of marketing innovations, as they can enhance the process of building customer relationships through effective communication on social media. For future research, the author is contemplating a comparative analysis of the SME sector, exploring the benefits of building virtual communities using Facebook.

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