Campaign '72

In January 1973, for the first time in American history, principal participants in a major election met to discuss the science and the art of campaign strategy: the planning, calculation, contrivance, miscalculation, and mischance that determine what the electorate sees. The transcript of the conference--oral history at its best--has been carefully edited and makes absorbing reading. Included are brief sketches of the participants, a chronology of major events of the campaign, tables of campaign statistics, and a full index.