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Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

Über Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780415855914
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 214
  • Veröffentlicht:
  • 18. Mai 2015
  • Abmessungen:
  • 163x242x18 mm.
  • Gewicht:
  • 474 g.
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Beschreibung von Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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