Name: Creative Advertising Concept and Copy
Price: 226.00 EUR
Availability: InStock
Author: Georgia-Zozeta (The American College of Greece Miliopoulou
ISBN: 9781032357959

Creative Advertising Concept and Copy von Georgia-Zozeta (The American College of Greece Miliopoulou

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Über Creative Advertising Concept and Copy

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Sprache:
Englisch

ISBN:
9781032357959

Verlag:
Taylor & Francis Ltd

Einband:
Gebundene Ausgabe

Seitenzahl:
198

Veröffentlicht:
8. April 2024

Abmessungen:
156x234x0 mm.

Gewicht:
453 g.

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Über Georgia-Zozeta (The American College of Greece Miliopoulou

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Beschreibung von Creative Advertising Concept and Copy

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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