Name: Customer Loyalty in Third Party Logistics Relationships
Price: 104.00 EUR
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Author: David L. Cahill
ISBN: 9783790819038

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To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

Sprache:
Englisch

ISBN:
9783790819038

Verlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Einband:
Taschenbuch

Seitenzahl:
309

Veröffentlicht:
16. Oktober 2006

Ausgabe:
2007

Abmessungen:
235x155x18 mm.

Gewicht:
498 g.

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Beschreibung von Customer Loyalty in Third Party Logistics Relationships

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

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Customer Loyalty in Third Party Logistics Relationships

Über David L. Cahill

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