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Customer Value Generation in Banking

- The Zurich Model of Customer-Centricity

Über Customer Value Generation in Banking

The banking sector is undergoing a process of fundamental transformation ¿ mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century¿s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ¿Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9783319199375
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 217
  • Veröffentlicht:
  • 21. Juli 2015
  • Ausgabe:
  • 2016
  • Abmessungen:
  • 235x155x14 mm.
  • Gewicht:
  • 497 g.
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Beschreibung von Customer Value Generation in Banking

The banking sector is undergoing a process of fundamental transformation ¿ mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century¿s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ¿Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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