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Über Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

Sprache:
Englisch

ISBN:
9780762306367

Verlag:
Emerald Publishing Limited

Einband:
Gebundene Ausgabe

Seitenzahl:
344

Veröffentlicht:
1 Februar 2001

Abmessungen:
156x234x20 mm.

Gewicht:
659 g.

226,00 € inkl. MwSt.
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Beschreibung von Developments in Australasian Marketing

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

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