Effects of mergers on processed milk market in Kenya

This book contributes toward providing information on the effect of buyouts on social welfare, prices, market share, profitability and other relevant market equilibrium performance measures in the processed milk market in Kenya. It highlights that mergers and acquisitions lead to increase in market shares of the merging firms. They also have a significant effect on product price in the processed milk market. The book concludes that mergers and acquisition not only lead to an increase in market shares of both merging and non-merging processed milk firms but also create market dominance due to reduction in the number of market players in the industry.