Facebook: the key tool for boosting the commercial performance of VSEs

Facebook is a key, less expensive tool for boosting business performance for small businesses. This book explores the different ways small businesses can use Facebook to improve their online visibility, reach new customers and increase sales. It offers practical tips for MSEs to present on Facebook, increase customer engagement and use Facebook ads to reach target customers. The book also provides tips for understanding the contours of Facebook and how to improve business performance on Facebook. All in all, this book is an invaluable resource for any small business looking to improve their social media presence and boost their business performance through Facebook.