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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Über From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780743257978
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 192
  • Veröffentlicht:
  • 9. November 2004
  • Ausgabe:
  • Abmessungen:
  • 204x128x18 mm.
  • Gewicht:
  • 188 g.
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Beschreibung von From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

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