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Government advertising and public policy

Über Government advertising and public policy

The present research, conducted to obtain a master's degree, had the general objective of analyzing how state advertising works in the private and state media in the framework of public policies in Peru in 2018; after the Congress of the Republic approved, that same year, the Law that regulates the Peruvian State's advertising expenditure (Law No. 30793), considered by some as a "gag law".

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  • Sprache:
  • Englisch
  • ISBN:
  • 9786207058785
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 72
  • Veröffentlicht:
  • 17. Januar 2024
  • Abmessungen:
  • 150x5x220 mm.
  • Gewicht:
  • 125 g.
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Beschreibung von Government advertising and public policy

The present research, conducted to obtain a master's degree, had the general objective of analyzing how state advertising works in the private and state media in the framework of public policies in Peru in 2018; after the Congress of the Republic approved, that same year, the Law that regulates the Peruvian State's advertising expenditure (Law No. 30793), considered by some as a "gag law".

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