Bücher veröffentlicht von AV Akademikerverlag

Die zielgerichtete strategische Positionierung von Produkten, Marken oder Unternehmen am Markt in Form eines nachhaltig in den Köpfen der Zielgruppen verankerten Profils bildet die Voraussetzung bzw. Basis für wirtschaftliche Erfolge und bringt einen entscheidenden Wettbewerbsvorteil. Auch kleinere Betriebe müssen daher einen bewussten Positionierungsprozess anstreben, denn jedes Unternehmen und jede Dienstleistung wird im relevanten Wirkungskreis von den Zielgruppen einer Ist-Positionierung zugewiesen. ¿Man kann ein Unternehmen nicht nicht positionieren.¿ Das bedeutet, dass sich in den Köpfen der Kundinnen und Kunden eine Meinung bzw. ein Image oder ein Bild festigt, das letztlich auch über die Intensität der Inanspruchnahme der angebotenen Dienstleistung mitentscheidet. Es muss daher eine ¿Alleinstellung¿ entwickelt bzw. angestrebt werden, was nichts anderes als die ¿unverwechselbare Unternehmenspositionierung¿ (Corporate Positioning Proposition = CPP) darstellt.

Latein hat auch nach über 2000 Jahren nichts von seinem Charme verloren. Um diesem erliegen zu können, muss allerdings zunächst ein Zugang über die wunderbare Welt der Worte gelegt werden, deren Pfade oft verschlungen sind. Ein breitgefächertes Vokabelwissen bildet hier den Schlüssel für den Zugang in diese Welt. Ziel dieses Buches ist es, auf die Bedeutung einer sinnvollen Wortschatzarbeit im Lateinunterricht hinzuweisen, allfällige Schwächen und Mängel der derzeit üblichen Wortschatzarbeit empirisch nachzuweisen und sowohl den Schülerinnen und Schülern als auch den Lehrerinnen und Lehrern Werkzeuge, Möglichkeiten und Tipps an die Hand zu geben, den Wortschatz im Grundkurs effektiver zu trainieren und gemeinsam wieder mehr Freude und Motivation bei der Suche nach diesem (Wort)¿Schatz¿ zu erleben.

Rheuma ist eine Volkskrankheit, die in der heutigen Zeit immer häufiger Kinder und Jugendliche betrifft. Früher war die Krankheit unter den Begriffen ¿Reißen¿ oder ¿Zipperlein¿ bekannt und man sprach von einer ¿Alte-Leute-Krankheit¿. In den nächsten Jahren ist aufgrund der demografischen Entwicklung mit einer dramatischen Zunahme der Rheumafälle zu rechnen. Ausschlaggebend dafür sind nicht nur das Alter, sondern auch die veränderte Lebensführung, vermehrtes Übergewicht, mangelhafte sportliche Bewegung sowie fettreiche und ungesunde Ernährung. Bei Erkrankungen, für die es keine Heilung aber eine Linderung gibt, spielt vor allem die Schmerzbewältigung eine zentrale Rolle. Viele wissenschaftliche Studien belegen, dass eine Ernährungstherapie bei rheumatischen Erkrankungen zu einer Besserung der Schmerzen führt. In diesem Buch wird anhand wissenschaftlicher Erkenntnisse gezeigt, weshalb die Ernährung positive Auswirkungen auf die Erkrankungen des rheumatischen Formenkreises hat.

Wie können Menschen dazu gebracht werden, ihre Potentiale zu entfalten und zu lebenslangem Lernen ermutigt werden? Wie kann man als Lehrperson SchülerInnen die Angst vor der Schule nehmen, gleichzeitig aber Respekt erlangen und Vertrauen aufbauen? Mit diesen und ähnlichen Fragen beschäftigt sich die vorliegende Arbeit ¿ sie widmet sich dem Thema der Anwendung der Methode des Natural Horsemanship in der Pädagogik. Im ersten Teil wird den Lesern die Methode des Natural Horsemanship nähergebracht: Es werden unter anderem Ziele, Grundprinzipien und bedeutende Vertreter behandelt. Im Hauptteil des Buches werden Vergleiche zwischen der Methode des Natural Horsemanship und der Pädagogik gezogen. Die wichtigsten Aspekte, wie Motivation, Kommunikation, gewaltfreie Führung, Vertrauen und Respekt werden in einzelnen Kapiteln dargestellt. Dabei werden Beispiele aus der Pferdeerziehung angeführt, diese analysiert und auf die Kindererziehung umgelegt. Im letzten Teil wird die positive Begegnung von Kindern mit Pferden beschrieben, sowie der Lerneffekt in Bezug auf die Sozialkompetenz herausgearbeitet. Die einzelnen Kapitel sind mit Übungsbeispielen aus der Praxis versehen.

Revision with unchanged content. Securing campus budget resources is one of the most critical functions for an academic department chair. Department chairs may sink or swim, succeed or fail, depending on their ability to secure resources to support academic priorities. Given the importance of securing budget resources, little empirically-grounded evidence exists in the literature on strategies depart­ment chairs may develop and employ to influence allocation decisions. The context and findings from research on reputedly exemplary department chairs and their influence efforts shed light on chairs¿ strategies and bridge empirical gaps in the literature between technical perspectives on budgeting and strategies for securing campus funding. A political orientation of higher education settings and the budgeting process is used to explore targets of influence, purposes of influence efforts, power resources, strategies, and lines of evidence that assess chairs¿ influence. The research and findings also provide new chairs with clear strategies as they take on the challenging role and offer to both new and veteran chairs empirically-based insights into the politics asssociated with securing campus funding.

Revision with unchanged content. Dealing with classroom diversity while trying to engage students in meaningful and rewarding instructional activities has proven to be a real challenge for both researchers and practitioners in the field of education. The overall purpose of this longitudinal study was to investigate the interaction between the learning, and the Design-Based Research (DBR) processes using a cognitive flexibility hypertext (CFH) as the object of research. The first major focus was on the impact of the CFH on students¿ learning. A second major focus was the structure of the DBR process, especially the interplay between research and design when supporting an improved learning process. While the research and design findings reported for the two consecutive years represent in and of themselves significant contributions to the field of DBR, the researcher¿s reflective analysis found a theoretical link between the DBR process and the model Expansive Developmental Research proposed by Activity Theory. The book is addressed to educational researchers, graduate students, and educational practitioners interested in successfully implementing innovative technology-driven designs in complex classroom contexts.

Inhaltlich unveränderte Neuauflage. Dieses Buch richtet sich an alle Personen, die ein Interesse an einem umfassenderen Einblick zum Thema Familie haben. Dies können sowohl Professionelle der Sozialen Arbeit, als auch nicht auf wissenschaftlicher Basis mit der Thematik vertraute Menschen sein. Einführend wird ein Einblick in die sich wandelnden Familienformen des vergangen Jahrhunderts gegeben. Zudem werden die heute neben der bürgerlichen Familie überwiegend gelebten Familienformen aufgezeigt. Es wird nach Geschlechtern getrennt die Frage geklärt, was sich hinter den gängigen Begriffen ¿Rabenmütter¿ und ¿neue Väter¿ verbirgt, was die Personen, die hinter den Begrifflichkeiten stehen, leisten und welche Erwartungen von der Gesellschaft an sie gestellt werden. Im Folgenden wird ein Einblick über die sich mit den Familienformen wandelnde Soziale Arbeit und ihren aktuellen Stand gegeben. Zudem werden die Entwicklungen der für Familien vorhandenen Mittel der Bundesregierung übersichtlich dargestellt. Den Schluss bildet ein Ausblick auf mögliche wünschenswerte Entwicklungen, die die familienbezogene Sozialarbeit, auch unter dem Genderaspekt, nehmen könnte.

Revision with unchanged content. Millennium Development Goals, set the global agenda for human develop­ment in order to improve the well-being of populations, and in doing so, assigned priority to children. When stakes in global economic competition are too high, and when resources are limited, expanding opportunities of future generations becomes all the more crucial for the developing countries. Children¿s work, as much as it may carry an economic value, is also a social relation, and this book attempts to show that cross-cultural diversity in children¿s lives need not prevent identifying and studying the common factors that affect children. The main argument of the book is that focusing attention only on the child¿s labor market participation provides only a partial understanding of the variety of work children perform and of the conditions under which the right to education continues to be only a dream for many children. This book targets the students interested in development economics, professionals who work with child laborers, and activists who promote schooling in developing countries.

Revision with unchanged content. In this work I combine the social network analysis approach with the tradi­tional experimental approach to study the phenomena of jury decision-making. I examine whether with each trial a social network is formed. The jurors, the two teams of lawyers, as well as the accused and the judge, all form a social network with cliques and leaders. This division of individuals into specific cliques, along with the lawyers¿ performance in court, is hypothesized to have a significant impact on the jury¿s verdict. Thus, by specifically studying the lawyers¿ engagement and disengagement on the jurors during a trial and the impact this has on the verdict, as well as understanding the structure of the social network that the individual jurors create, I hope to shed light on some of the influences that are key in delivering the verdict. In addition, this pioneering study may lead to signi­ficant policy changes in the future as well as explain the power of the society on verdicts.

Revision with unchanged content. Brake squeal has been studied since 1930¿s by many researchers through ex­perimental, analytical and numerical methods in an attempt to understand, predict and prevent squeal occurrence. In recent years, the finite element (FE) method has become the preferred method in studying brake squeal. The popularity of finite element analysis (FEA) is due to the inadequacy of experimental methods in predicting squeal at early stage in the design process. However, the crux now lies in how the FE method can be a predictive tool rather than a diagnosis tool. This work proposes a new methodology of predicting squeal using the finite element method in order to produce a reliable predicted result. The advancement made in this work is consideration of a realistic brake surface topography. Comparison between complex eigenvalue analysis and dynamic transient analysis using a reduced FE model is also made for different contact schemes. Wear effects on instability of the disc brake assembly are also simulated. This book is suitable for those who are interested in brake noise and vibration issues like brake engineers, vehicle manufacturers, brake researchers, and undergraduate and postgraduate students.

Revision with unchanged content. The traditional definition of retirement and retirement migration is changing in the United States. This change in retirement is being fueled by the baby boomer generation. Historically, retirement migration has led retirees to move to warmer destinations to live out their remaining years. However, this trend, spurred on baby boomers¿ desire to do things differently from previous generations, is changing as new, local retirement migration destinations become available. Active adult age-restricted retirement communities have grown in the state of Connecticut as a non-traditional retirement destination. Connecticut¿s population has a higher percentage of baby boomers than the national figure. These figures suggest the potential for a rise in the development of a new retirement alternative. Towns around the state must consider if the development of these new communities is a positive economic development option. Rocky Hill, Connecticut has seen eight such communities built in recent years and has illustrated conclusions through revisions to the Planning and Zoning Regulations that their community may be saturated with this type of development. Other towns around the state and in the region can look to the example of Rocky Hill to determine if they wish to promote the development of active adult age-restricted retirement communities.

Revision with unchanged content. In a society where individuals and corporations have become increasingly reliant upon data and information technology (IT), many have experienced/witnessed the devastation that occurs when disaster strikes. Being well prepared is more than conforming, it is becoming necessary. How does a corporation plan ahead to anticipate such occurrences? Business continuity and disaster recovery (BC/DR) are strategies implemented to increase the likelihood of effective recovery from major disaster. This book aims to examine whether the ranking of critical success factors (CSFs) for implementing a BC/DR program has changed from previous research, specifically subsequent to the events of September 11th, 2001. Second, this publication will attempt to further increase contribution to the academic and practitioner communities by outlining several CSFs not referenced before. Targeting academics and professionals alike with an interest in the fields of contingency planning and risk management, qualitative and quantitative analyses were conducted. Using this multi-method approach, four sets of CSFs were proposed and propositions were partially or fully confirmed. Have CSFs changed since the days of mainframe dominance and the importance of data and IT? Have ¿people and processes¿ taken over from ¿hardware and information¿? Such questions, and many more, are answered in this book.

Revision with unchanged content. Formalism became the dominant theory in western visual arts in the middle of the twentieth century but has been seriously challenged by postmodern artists, critics and theorists. For this study, two series of abstract paintings have been produced, each demonstrating a distinctive and different working process. The analysis of these methods forms the catalyst and the main focus in the argument for a reappraisal of formalist theory within contemporary art practice. Additionally, many artists have identified the retention of integrity as an essential quality within a painting. The philosopher Jacques Maritain presented an analysis of how truth and honesty is embedded in painting, but most writers and scholars have largely ignored him. By utilising his thoughts, it is argued here that the integrity of the method of production is a vital characteristic in the evaluation of a painting and this study explores how it can be ¿corrupted¿ as well as retained. This study is addressed to professional artists, art theorists, academics and art students.

Revision with unchanged content. It has been noted that there is comparably little if any, structured and practical support structures in place to deal with the broader spectrum of emotional and psychological needs/well-being of high performance or elite athletes. The physical support base of elite athletes is based on the relationship between athlete and coach ¿ the very essence of sport. The coach fulfills a powerful role in being primarily responsible for creating the proper environment and for transmitting the technical, social, moral and physical elements of the sport experience to the athlete. The coach alone is not capable of providing all the advice, expertise and support required. Employee Assistance Programmes (EAPs) form the basis of additional support, sometimes extended to family members, in many organisations. The support provided covers many areas and is based on the principle that employees with extended personal problems are more likely to underperform than those who are able to cope with their problems. Sport, today is unashamedly, even exuberantly big business. Money has become every sport¿s life blood. Athletes are under immense pressure to perform. This potentially leads to a situation where the needs of the athlete as an ordinary human, being facing the same problems as everyone else are lost.