Bücher veröffentlicht von Kogan Page Ltd

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.

A guide to improving performance and productivity in any organization by effectively connecting business strategy with operations through streamlining interfacing activities.

Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling customer complaints.

A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.

Add measurable value to your business with a more focused approach to people management and an understanding of people risk.

Considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.

Supply Chain Risk Management provides a comprehensive overview of managing risk in supply chains. It explains how to identify, analyse, and respond to risk, and build a resilient supply chain.

The Complete Personality Assessment provides numerous tests and self-assessment exercises to reveal not only who we are right now, but what we can do and where we can go as individuals and in our working lives.

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Design, implement and assess mentoring schemes in any organization to aid succession planning and talent development.

IQ and Aptitude Tests contains hundreds of practice questions which will enable readers to assess and improve their performance in IQ, numerical aptitude and verbal aptitude tests.

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.

John Adair's Leadership Lexicon is an all-in-one volume of his ground breaking and influential works on leadership. Including the international best-seller Leadership of Muhammad, it explores the nature of motivation, strategy and the skills needed to become a leader.

Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

A practical, accessible book which looks at the vital principles of good negotiation, that can result in improved business performance and better business relationships

Develop the skills to deal with different international managerial situations and work effectively across cultures.

Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.

Align the practices of brand management and talent attrition to drive growth and develop your organisation's strategy.

Supervision in Coaching examines how coaches can use professional development tools including supervision and continuing professional development to improve and develop their coaching practice.

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.

The Reward Management Toolkit provides practical guidance on the steps required to develop and implement reward innovations and to manage key reward practices, including: bonus schemes, pay reviews and evaluating rewards.

How to Succeed at an Assessment Centre gives essential guidance on how to succeed in group exercises and presentations, pass psychometric tests, complete personality and emotional intelligence questionnaires, cope with panel interviews and role play exercises and perfect reading and listening skills.

Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.

A discussion of out-of-school learning (OSHL), study support and extra-curricular activities. It describes why out-of-school learning is essential in helping to develop learning, and how to go about establishing and supporting effective programmes and activities outside the school curriculum.