Bücher veröffentlicht von now publishers Inc

Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.

Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.

This primer concentrates on three types of probabilistic proof systems: interactive proofs, zero-knowledge proofs, and probabilistically checkable proofs. Surveying the basic results regarding these proof systems, the primer stresses the essential role of randomness in each of them.

Offers an introduction to redundant signal representations called frames. These representations have recently emerged as a powerful tool in the signal processing toolbox, spurred by a host of recent applications requiring some level of redundancy. The book asks, why and where should one use frames? Anywhere where redundancy is a must.

Presents a comprehensive survey of universal estimation of information measures for memoryless analog sources with an emphasis on the estimation of mutual information and divergence and their applications. The book reviews the consistency of the universal algorithms and the corresponding sufficient conditions as well as their speed of convergence.

Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

Presents a unified treatment of HRI-related issues, identifies key themes, and discusses challenge problems that are likely to shape the field in the near future. The authors describe the HRI story from multiple perspectives with an eye toward identifying themes that cross applications.

Working with exponential family representations, and exploiting the conjugate duality between the cumulant function and the entropy for exponential families, this book develops general variational representations of the problems of computing likelihoods, marginal probabilities and most probable configurations.

The eruption of activity in the area of opinion mining and sentiment analysis has occurred at least in part as a direct response to the surge of interest in new systems that deal directly with opinions as a first-class object. This book covers techniques and approaches that promise to directly enable opinion-oriented information-seeking systems.

Looks at how ideas from network coding can have an impact on a number of new applications. This book deals with wireless and content distribution networks, considered to be the most likely applications of network coding, and reviews emerging applications of network coding such as network monitoring and management.

Aggregates the large body of international tax literature succinctly in one location. Very little of what is incorporated in this piece is novel. Rather, it borrows heavily from those researchers who have focused their careers on understanding taxation in the multinational context.

Reviews current research activities around earnings quality. The book provides an overview of alternative definitions and measures of earnings quality and a discussion of research design choices encountered in earnings quality research with a focus on capital markets.

Provides a comprehensive study of Bit-Interleaved Coded Modulation (BICM). In particular, the book reviews its information theoretic foundations, and its capacity, cutoff rate and error exponents. It further examines the error probability of BICM, focussing on the union bound and improved bounds to the error probability.

Deals with the automatic extraction of information from unstructured sources. The text surveys over two decades of information extraction research from various communities such as computational linguistics, machine learning, databases and information retrieval.

Surveys a wide range of retrieval models based on language modeling and attempts to make connections between this new family of models and traditional retrieval models. The book summarizes the progress made so far in these models and points out remaining challenges to be solved to further increase their impact.

Examines high-growth firms, also known as "Gazelles", which have become critical to net job creation and economic growth. The book analyses how the institutional framework - the "rules of the game" - affects such firms, taking the theory of competence blocs as a point of departure.

Focuses on estimating the expected rate of return implied by market prices, summary accounting numbers, and forecasts of earnings and dividends. Estimates of the expected rate of return, often used as proxies for the cost of capital, are obtained by inverting accounting-based valuation models.

Offer a wide ranging survey of the ideas, models and techniques associated with the notion of long memory. The book begins with a historical survey going back to W. Hurst and the Nile river data, and goes on to discuss the various traditional and new points of view on long range dependence.

Explores the theory and practice of valuation of companies and stocks, providing an invaluable overview of the topic from a practical and scholarly perspective. The book reviews the finance literature on valuation and presents three approaches: discounted cash flow valuation; liquidation and accounting valuation; and relative valuation.

Presents the core elements of the microeconomic analysis of insurance markets. The aim of this analysis is to understand how insurance markets work, their fundamental economic functions, and how efficiently insurance markets perform.

Presents a review of eleven of the fundamental issues in multi-user information theory. Each chapter is devoted to one particular issue and follows the same structure. Each chapter starts with a problem description and then describes solutions to the problem for general and specific cases.

Provides a comprehensive survey of the models, algorithms, analysis, and methodologies in this vast and growing research area. The book starts with a taxonomy of the wide range of power control problem formulations, and progresses from the basic formulation to more sophisticated ones.

Focuses on supply chain co-ordination. The bullwhip effect is used as the key example of supply chain inefficiency. The authors focus both on the managerial relevance of the bullwhip effect and the methodological issues making it essential reading for both managers and researchers.

The firm's capital structure has attracted considerable attention from both academics and practitioners. The empirical capital structure literature explores both the cross-sectional determinants of capital structure as well as time-series changes. This book reviews both aspects of this literature.

Defines the structure of a decision-making process including examples, suggests a classification of experiments, explains different experimental designs, describes quality criteria of experiments, and addresses the differences between economic and psychological experiments.

Examines the causes and consequences of changes in the incidence of entrepreneurship in the UK by focusing on the characteristics of the self-employed and how self-employment has changed over time.

High impact entrepreneurship studies the actions of individuals who respond to market opportunities by bringing inventions to market that create wealth and growth. Foundations of High Impact Entrepreneurship is the first survey of the theoretical literature on high impact entrepreneurship.

Reviews the historical development of programmable logic devices, the fundamental programming technologies that the programmability is built on, and then describes the basic understandings gleaned from research on architectures. This is an invaluable reference for engineers and computer scientists.

Surveys the recently discovered lower bounds for the time and space complexity of satisfiability and closely related problems. It overviews the state-of-the-art results on general deterministic, randomized, and quantum models of computation, and presents the underlying arguments in a unified framework.

Presents a new approach to the study of accounting measurement and disclosure that challenges the existing accounting literature. This approach argues that how firms' economic transactions, earnings, and capital flows are measured and reported to the capital markets has substantial effects on the allocation of resources in the economy in general.