Impacto de la orientación al mercado en el rendimiento empresarial

If you are interested in market orientation and want to know how this actually influence business performance then surely this book is perfect for you! In here, industry practices have been clearly analyzed where traditional marketing approaches are absent and product performance has also been added as an essential component to see the impact on different factors. Moreover, this book will give a comprehensive picture of the scenario of marketing for the alternative leather industry in Bangladesh.