INDIAN YOUTH AMIDST WEB SERIES WHIRLPOOL

India has the largest young population in the world which is driving the digital media consumption. Media consumption across the globe is increasingly happening in digital formats. The demand for online digital entertainment services like sound and video streaming is increasing. Nowadays Indian young youth follows OTT platforms. They ignore their studies, work, family, and friends. Every time every second youth opens the mobile screen, laptop screen, tab screen and watches web-based videos. This is detrimental to their physical and mental development. Thus, if these youths are glued and become addicted to these programs on internet, they will have lesser time to interact with human beings. There surely will be a lot of behavioural changes in today¿s youth if they are exposed to excessive violence shown on web series. Hence, it is imperative to study in the present context about the web series and its influence on the youth.The sample of the study comprised of 120 youth from Vadodara city.