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Industrial Advertising Copy (RLE Marketing)

Über Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138791060
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 348
  • Veröffentlicht:
  • 22. August 2014
  • Abmessungen:
  • 156x234x28 mm.
  • Gewicht:
  • 566 g.
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Beschreibung von Industrial Advertising Copy (RLE Marketing)

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

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