INTERNET ADVERTISING

The study guide discusses the marketing tools that underlie the planning and development of advertising campaigns on the Internet. Modern means of Online advertising is assessed, its pros and cons are highlighted. The stages of planning and evaluating the effectiveness of Internet advertising are described. The study guide is intended for undergraduate students studying in the direction of ¿Advertising¿, as well as advertisers, beginner Internet marketers, representatives of small businesses and private entrepreneurship interested in their promotion.