Learn Business Analytics in Six Steps Using SAS and R

Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partners need to make better decisions faster.

Learn Business Analytics in Six Steps Using SAS and R teaches you how to solve problems and execute projects through the "DCOVA and I" (Define, Collect, Organize, Visualize, Analyze, and Insights) process. You no longer need to choose between the two most popular software tools. This book puts the best of both worlds¿SAS and R¿at your fingertips to solve a myriad of problems, whether relating to data science, finance, web usage, product development, or any other business discipline.
What You'll LearnUse the DCOVA and I process: Define, Collect, Organize, Visualize, Analyze and Insights.
Harness both SAS and R, the star analytics technologies in the industry
Use various tools to solve significant business challenges
Understand how the tools relate to business analytics
See seven case studies for hands-on practice
Who This Book Is For
This book is for all IT professionals, especially data analysts, as well as anyone whoLikes to solve business problems and is good with logical thinking and numbers
Wants to enter the analytics world and is looking for a structured book to reach that goal
Is currently working on SAS , R, or any other analytics software and strives to use its full power