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Über Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Sprache:
Englisch

ISBN:
9781848165090

Verlag:
Imperial College Press

Einband:
Gebundene Ausgabe

Seitenzahl:
640

Veröffentlicht:
21. Januar 2010

Abmessungen:
233x162x41 mm.

Gewicht:
1072 g.

253,00 € inkl. MwSt.
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Beschreibung von Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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