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Marketing for the Developing Company (RLE Marketing)

Über Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ΓÇÿjargonΓÇÖ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138980457
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 276
  • Veröffentlicht:
  • 21. Dezember 2015
  • Abmessungen:
  • 156x234x15 mm.
  • Gewicht:
  • 453 g.
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Beschreibung von Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ΓÇÿjargonΓÇÖ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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