Name: Marketing Semiotics
Price: 62.00 EUR
Availability: InStock
Author: Laura R. (Associate Professor of Advertising Oswald
ISBN: 9780199566501

Marketing Semiotics von Laura R. (Associate Professor of Advertising Oswald

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Über Marketing Semiotics

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Sprache:
Englisch

ISBN:
9780199566501

Verlag:
Oxford University Press

Einband:
Taschenbuch

Seitenzahl:
232

Veröffentlicht:
16 Februar 2012

Abmessungen:
154x229x12 mm.

Gewicht:
412 g.

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Über Laura R. (Associate Professor of Advertising Oswald

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Beschreibung von Marketing Semiotics

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

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