Micro, Small and Medium Enterprises (MSMEs)

The book highlighted the Performance, Problems and Visions of MSMEs in the study area. MSME is one of the key sectors of economic activity in the country. Like other sectors, this sector has many business companies that compete with each other for success in their marketing. MSME has a large share in the business activity in different countries. Presently, MSMEs have many companies, legal, technological, financial and other hitches that hinder their way to market their products in the global market. It is however apparent that MSME sector is one of the strategies to improve the status of the country¿s business to compete in global markets. It is imperative that the MSMEs need to adopt some latest technologies for their survival in the global competitive environment. A conscious awareness on performance, problems and prospects of MSMEs is very much necessary because it becomes vital for entrepreneurs to sustainable development in the present scenario. In this process the MSMEs have to face the pertinent issues and move forward in order to sustain themselves and improve businesses performance.