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Morality and the Market (Routledge Revivals)

- Consumer Pressure for Corporate Accountability

Über Morality and the Market (Routledge Revivals)

This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138820623
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 364
  • Veröffentlicht:
  • 22. September 2014
  • Abmessungen:
  • 138x216x0 mm.
  • Gewicht:
  • 810 g.
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Beschreibung von Morality and the Market (Routledge Revivals)

This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.

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