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Outdoor Advertising (RLE Advertising)

Über Outdoor Advertising (RLE Advertising)

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138977846
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 144
  • Veröffentlicht:
  • 26. November 2015
  • Abmessungen:
  • 233x157x12 mm.
  • Gewicht:
  • 234 g.
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  Versandfertig in 3-4 Wochen.

Beschreibung von Outdoor Advertising (RLE Advertising)

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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