Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Product Innovation Management

Über Product Innovation Management

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the ¿innovation pyramid¿), which reflects the core components of a firm¿s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9783030750107
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 194
  • Veröffentlicht:
  • 3. Juli 2021
  • Ausgabe:
  • 12021
  • Abmessungen:
  • 155x235x13 mm.
  • Gewicht:
  • 477 g.
  Versandkostenfrei
  Versandfertig in 1-2 Wochen.

Beschreibung von Product Innovation Management

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.
The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the ¿innovation pyramid¿), which reflects the core components of a firm¿s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

Kund*innenbewertungen von Product Innovation Management



Ähnliche Bücher finden
Das Buch Product Innovation Management ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.