Promoting Smart Tourism in Asia and the Pacific through Digital Cooperation

This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainability, and inclusivity.

Explaining how countries are looking to "build forward better" to insulate tourism from future shocks, the report studies how digital technology can be used to help change behaviors and stimulate investment. It sets out policy recommendations, considers countries' capacity and readiness, and shows how utilizing artificial intelligence and other technologies can help spur smart tourism and support economic growth.